If Consumers Do Not Care about 3D, Why are 3D TV Sales on the Rise?

  • According to the DisplaySearch unit of The NPD Group, 6.6 million 3D TV sets were shipped in the third quarter of 2011, up 27 percent from the previous quarter.
  • The research firm expects shipments to increase 30 percent this quarter, for a total of 21.5 million units in 2011.
  • However, DisplaySearch suggests a “lack of 3D content and services” means buyers are mostly watching 2D video.
  • Additionally, Nielsen released a study last year suggesting consumers were reluctant to wear 3D glasses and nearly 90 percent said that viewing 3D TV would get in the way of checking e-mail or Web surfing while watching television.
  • The article suggests that marketing and aggressive pricing has made the difference. “Television vendors have been pushing 3D sets on customers all year,” reports CNET. “In fact, companies such as Samsung, Vizio, and Panasonic, among others, have made 3D a key component in a large number of their televisions, making it harder and harder to find sets that don’t come with 3D support.”

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