Pinterest: Neural Networks Boost Ad Sales and User Growth

Pinterest allows users to “pin” photos and videos onto boards, helping them to “discover ideas through images,” especially those pinned by people or companies that they follow. It uses neural networks, which make millions of calculations quickly, to surface and suggest the images that people will like. According to Pinterest senior vice president of engineering Jeremy King, this tool is responsible for “nearly 100 percent” of the company’s growth. In Q1, Pinterest’s AI-powered formula drew in almost 480 million people. Continue reading Pinterest: Neural Networks Boost Ad Sales and User Growth

E-Commerce Takes Center Stage as Top Retail Trend in 2020

In 2020, the year of the COVID-19 pandemic, e-commerce went mainstream, with Amazon and Walmart earning top spots as retail’s biggest successes. According to GroupM, e-commerce will grow by “low-double-digit percentages through the next six years,” even after social distancing rules abate. In addition, new services are being offered. Amazon opened its first Fresh grocery store with smart shopping carts and introduced prescription delivery and a hand-scanning payment option. Walmart introduced Walmart+, its membership program and partnered with Shopify and TikTok. Continue reading E-Commerce Takes Center Stage as Top Retail Trend in 2020

This Holiday Season to Feature Virtual Shopping Experiences

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

Huawei Holds the Most 5G Patents, But Still Needs U.S. Tech

In May, the U.S. Commerce Department banned the sale of any semiconductors made with U.S. software to China’s 5G behemoth Huawei Technologies. Now, that company’s stockpile of chips essential to its telecom business is dwindling, likely to run out by early 2021. According to sources, Huawei executives have yet to come up with a solution and, without one, the U.S. move is on track to disrupt China’s $500 billion 5G rollout. In the long-run, it could also sideline that country’s goal of dominating 5G globally

Continue reading Huawei Holds the Most 5G Patents, But Still Needs U.S. Tech

Net Promoter Score Is Still a Metric for Customer Satisfaction

NPS (Net Promoter Score) is a customer satisfaction metric based on a single question: How likely would you be to recommend this company to a friend or colleague? Initially popularized in a 2003 Harvard Business Review research article, NPS has become both widely used and controversial since then. A Journal of Marketing 2007 study tried to replicate the 2003 research, but found “no correlation between NPS score and revenue” and stated that, therefore, there was “no correlation between NPS score and capacity for growth.” Continue reading Net Promoter Score Is Still a Metric for Customer Satisfaction

Laptop Manufacturers Debut Foldable Tablets at CES 2020

During CES in Las Vegas last week, companies unveiled prototypes of foldable tablets. Among them, Lenovo launched its ready-to-ship ThinkPad X1 Fold, with pricing, specifications and accessories. Dell, Intel and TCL showed prototypes of a foldable screen, the first two of which run Windows 10 as a stand-in for Microsoft’s dual-screen Windows 10X; TCL’s prototype was shown as an Android device. Lenovo’s laptop will ship before this software launches. Software that takes the best advantage of two screens is the challenge for these device makers. Continue reading Laptop Manufacturers Debut Foldable Tablets at CES 2020

Amazon Web Services Unveils AI Tools for Enterprise Clients

Amazon introduced Contact Lens for Amazon Connect and Amazon Kendra, two AI-enabled tools to help enterprise customers gain more information from data found in multiple sources. Both services, available for preview now on Amazon Web Services, assist cloud customers in incorporating natural language processing in a timely fashion. According to Amazon, Contact Lens for Amazon Connect and Amazon Kendra’s functionality are based on the integration of machine learning. Both services are plug-and-play. Continue reading Amazon Web Services Unveils AI Tools for Enterprise Clients

Lawmakers Aim to Control Malicious Content Enabled by AI

The U.S. House of Representatives’ Homeland Security Committee began a series of hearings to look into “emerging technological breakthroughs” to control malicious content posted on digital platforms by AI-enabled software including bots. Facebook head of global policy management Monika Bickert testified that the company has prioritized the development of such tools. Chief information officers at numerous tech companies are paying attention, worried that lawmakers are considering regulating the use of AI. Continue reading Lawmakers Aim to Control Malicious Content Enabled by AI

Amazon Testing Video Ads on its iOS Mobile Shopping App

Amazon plans to sell video ads on its mobile shopping app, a direct challenge to Google and Facebook’s control of the $129 billion digital advertising sector. Sources report that the tech giant has been beta testing ads on the Apple iOS platform “for several months,” and that it plans to roll out ad sales on Google’s Android platform later in 2019. Searches on Amazon’s mobile app trigger relevant ads, making them more likely to lead to actual purchases. With this move, Amazon opens up a potentially lucrative revenue stream. Continue reading Amazon Testing Video Ads on its iOS Mobile Shopping App

Microsoft HoloLens 2 Offers AI Processor, Cloud Connection

At MWC Barcelona (formerly Mobile World Congress), Microsoft introduced HoloLens 2, a new version of its four-year-old HoloLens headset, which is aimed at the enterprise use cases such as job training. Because the company is not targeting entertainment uses, HoloLens has maintained a low profile, focused on its corporate customers such as Bentley and Japan Airlines. Chief executive Satya Nadella stated his belief that “the next big tech breakthrough” will come from retail, healthcare or car manufacturing. Continue reading Microsoft HoloLens 2 Offers AI Processor, Cloud Connection

Facebook Strategizing Cryptocurrency for WhatsApp in India

With an initial focus on the Indian market, Facebook is developing a cryptocurrency aimed for use on its WhatsApp messaging app. More specifically, sources said the company is developing a so-called stablecoin, which is pegged to the U.S. dollar to reduce volatility. The company is, however, still working on its strategy, meaning that debut of the coin is still some time off. In 2014, Facebook hired former PayPal president David Marcus to run Messenger, fueling belief the company was going to engage in financial services. Continue reading Facebook Strategizing Cryptocurrency for WhatsApp in India

Reliance and Facebook Join Forces to Find New Indian Users

In India, Facebook and Reliance Industries Limited, the latter headed by India’s richest man, Mukesh Ambani, have teamed to encourage citizens to go online and join messaging service WhatsApp. India is already the world’s fastest growing Internet market, and the two companies have sent out marketing teams that use entertainment to educate and entice people to upgrade or sign up for the first time, offering cheap phones and rates with the Reliance Jio network as well as Facebook’s popular messaging service. Continue reading Reliance and Facebook Join Forces to Find New Indian Users

AI-Based Software Automating Mundane Workplace Chores

Artificial intelligence is making its way into the workplace via the back office, automating tasks in accounting, billing, payments and customer service, and is capable of scanning documents, filling out spreadsheets and checking accuracy of records. In early projects, AI bots are following simple rules, observing and making yes-no decisions rather than high-level choices. Bigger things are coming, especially from tech companies like IBM, Microsoft and Oracle, which partner with robotic automation startups. Continue reading AI-Based Software Automating Mundane Workplace Chores

Adoption of Blockchain Technology Is Slower Than Expected

According to Forrester Research, many blockchain-based software projects are ending this year and 90 percent of them will never be integrated into the companies’ operations. Blockchain/cryptocurrencies advocate Nasdaq stated in 2016 that it would deploy blockchain for voting in shareholder meetings, but has yet to deploy any large-scale project. The initial enthusiasm over blockchain seems to be dying down, while some traders are manipulating cryptocurrency prices to enrich them but leave investors in the cold. Continue reading Adoption of Blockchain Technology Is Slower Than Expected

Growing Strength of Amazon Advertising Biz Draws Concern

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

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