Lux, the company behind the popular photography app Halide, is releasing an iPhone video app called Kino that makes it easy to add professional cinematic looks using only a smartphone. Kino’s Instant Grade feature lets users apply from a selection of color grade presets with a few simple taps. It can also apply cinematic motion blur using AutoMotion, adjusting the crisp images the iPhone tries to capture by default to “the dreamlike feeling of a motion picture.” Designed for professionals, but straightforward enough for amateurs to use, Kino supports external hard drives and iCloud backup. Continue reading Lux Brings Cinematic Tools to iPhone Shooters with Kino App

OpenAI’s Sora text- and image-to-video tool isn’t publicly available yet, but the company is showing what it’s capable of by putting it in the hands of seven artists. The results — from a short film about a balloon man to a hybrid flamingo giraffe — are stirring excitement and priming the pump for what OpenAI CTO Mira Murati says will be a 2024 general release. Challenges include making it cheaper to run and enhancing guardrails. Since introducing Sora last month, OpenAI says it’s “been working with visual artists, designers, creative directors and filmmakers to learn how Sora might aid in their creative process.” Continue reading OpenAI Releases Early Demos of Sora Video Generation Tool

Filmmaker Gary Hustwit and artist Brendan Dawes aspire to change the way audiences experience film. Their startup, Anamorph, has launched with an app that can reassemble different versions of the same film. The app debuted with “Eno,” a Hustwit-directed documentary about the music iconoclast Brian Eno that premiered in January at the Sundance Film Festival, where every “Eno” showing presented the audience with a unique viewing experience. Drawing scenes from a repository of over 500 hours of “Eno” material, the Anamorph app would potentially be able to generate what the company says is billions of different configurations. Continue reading Generative Tech Enables Multiple Versions of the Same Movie

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

New York-based Runway is releasing its Gen 2 system, which generates video clips of up to a few seconds from text or image-based user prompts. The company, which specializes in artificial intelligence-enhanced film and editing tools, has opened a waitlist for the new product that will be accessed through a private Discord channel by an audience grown over time. Last year, Meta Platforms and Google both previewed text-to-video software in the research stage, but neither detailed plans to make their platforms public. Bloomberg called Runway’s limited launch “the most high-profile instance of such text-to-video generation outside of a lab.” Continue reading Runway Opens Waitlist for Its Gen 2 Text-to-Video AI System

Digital filmmaking tools have become increasingly accessible, and now Wonder Dynamics wants to make photorealistic CG characters available for any budget. The software firm says its product enables users to drag and drop computer-generated characters into live-action scenes as if they were custom generated. The company’s web-based editor, Wonder Studio, is billed as a full-blown tool, not a toy, and aims to help ease artists’ workload. The three-year-old startup has raised $12.5 million to date. Co-founders Nikola Todorovic, a writer-director, and actor Tye Sheridan, who starred in Steven Spielberg’s “Ready Player One,” say it’s the tool they’ve craved. Continue reading Wonder Dynamics Leverages AI for Web-Based CGI Platform

GoPro has joined forces with Roundtable Entertainment and Cinedigm to launch a new streaming service planned for a 2023 launch. The GoPro Channel will be among 30 streaming services offered by Cinedigm, a digital content distributor headquartered in Los Angeles, also home to multi-platform producer Roundtable. GoPro has more than 10 million subscribers to its official YouTube Channel, generating what the firm tallies to 3 billion views. The GoPro Channel will showcase original programming curated a library of sports and lifestyle videos — both professionally produced and user-generated content — in addition to new series produced by Roundtable. Continue reading The GoPro Channel Leverages Action Library for 2023 Launch

Insta360 and Leica have teamed to launch a new camera capable of recording 6K 360-degree video and 21MP 360-degree still images. The Insta360 ONE RS 1-inch 360 Edition, which features dual 1-inch sensors, “allows creators to shoot in industry-leading image quality with a tool that’s small enough to carry anywhere they go,” according to Leica. “The 1-Inch 360 Edition represents Insta360’s continued mission to make ONE RS the most comprehensive and versatile camera on the market,” explains Insta360 founder JK Liu, emphasizing “impressive performance even in low light.” Continue reading Camera by Insta360 and Leica Records 6K 360-Degree Video

In GoPro’s first ever deal with an educational institution, the camera company and USC School of Cinematic Arts announced that USC students will receive help to distribute, monetize and promote content created with GoPro camera equipment. As part of the deal, GoPro will donate 150 cameras and accessories, and GoPro camera technology will be incorporated into the school’s filmmaking curriculum — including education, workshops and one-on-one tutoring — this fall. The cameras will also be used for gaming and VR. Continue reading GoPro and USC Ink Deal to Use Cameras for Film, Games, VR

On July 12, GoPro will debut Hero4 Session, its latest action-video camera, priced at $399 and featuring a dramatically different form factor: a 1.5-inch cube that weighs only 2.6 ounces, with one button for on and off. In addition, GoPro founder Nick Woodman has announced the company’s expansion into virtual reality with a 16-camera array for an as-of-yet undisclosed price, to debut in August. Scheduled for next year, GoPro also plans to launch a quadcopter drone with built-in GoPro camera. Continue reading GoPro Unveils Smaller Hero Camera, Plans for VR and Drone

Hollywood continues to consider drones for media production since they have the potential to save money, offer creative options and create a safer set. Drone-makers, rigging manufacturers and aerial production companies have joined forces to offer camera-equipped drones and services. However, federal law prohibits the commercial use of unmanned aircrafts. The FAA is currently reviewing a request by the MPAA to allow drones for use by the film and television industry. Continue reading Drone Debate Continues as Hollywood Seeks Production Options

In the run-up to last weekend’s Emmy Awards, a great deal was written about the nominations received by “House of Cards,” and what those nominations mean for the future of television, both as a business and as an art form. Though the show missed out on most of the evening’s top honors, the three wins it did secure still mark a turning point in TV’s evolution. While it seems unlikely that the changes in the way television is produced and consumed will be as transformational or as swift as some predict, it does seem clear that the nature of television has changed and will continue to change in several important ways. Continue reading EXCLUSIVE: Netflix, the Emmys, and the Changing Face of Television

Canon has been demonstrating a handheld version of its MREAL Mixed Reality technology at SIGGRAPH this week. According to Canon, the technology merges virtual objects with the real world, at full scale in three dimensions. The company launched its MREAL Mixed Reality headset earlier this year. The handheld version functions similarly to the headset, by enabling the use of markers or sensors to render images in real space. Continue reading SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

An experimental program called New Cinema premiered in New York City recently and could very well represent a new wave of theater experience at the intersection of art, cinema and interaction. Each work-in-progress within the program, “however small, seems to hint at some larger idea about how interactive software could dramatically alter — maybe even outright replace — cinematic storytelling as we currently know it,” writes The Verge. Continue reading New Cinema Experiments with Next Generation of Filmmaking