Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers

Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers