More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Sources confirm that Comcast, the nation’s largest cable operator with nearly 22 million video subscribers, plans to expand from renting to selling major studio movies directly through its cable boxes by the end of the year. Comcast will join streaming services such as iTunes and Vudu in offering the option to purchase titles in an evolving new window known as “early EST.” While viewers typically pay about $5 to rent a movie through VOD, digital purchases run $15-$20. Continue reading Cable Operator Comcast Has Plans to Sell Hollywood Movies

Netflix has reportedly been approached with a new proposal that could bring movie serials, popularized in the 1930s, back to theaters. The plan would also provide Netflix with content sooner after theatrical distribution. The proposal calls for movie studios to produce miniseries comprised of one- to two-hour episodes that would be released in theaters about every two months. A few weeks after their theater releases, the episodes would then become exclusively available on Netflix. Continue reading Turning to Nostalgia: Will Netflix Bring Back the Movie Serial?

Simple.TV’s streaming DVR will be coming to the U.S. on December 12th, with recording and live streaming available for local devices, as well as TV delivered to Android and iOS apps. The $250 DVR supports several browsers and Roku players, and may even offer a Windows Phone app down the road. With options for premium services, TV-loving consumers who like to catch up with shows on-the-go will appreciate the added features. Continue reading Simple.TV’s DVR Delivers Live Streaming to Mobile Devices

TNT has greenlit an unscripted investigation series called “APB with Troy Dunn” that will feature a new twist involving social media. Missing persons expert Troy Dunn will locate and reunite long-lost loved ones with friends and family. A social media app integrated into the show will enable viewers to get involved with the process. TNT has ordered six hour-long episodes. The series will debut on Friday, January 17, following the season 2 premiere of “Cold Justice.” Continue reading TNT to Premiere Investigation Series with Social Media Twist

The first of Amazon’s original series will debut this month, and the selection process by the retail giant for determining which shows made the cut is unlike any traditional decision-making most networks go through. Amazon is minimizing risk by assessing data outlining early viewership for a group of pilot episodes, and “Alpha House,” a political comedy written by “Doonesbury” comic strip creator Garry Trudeau and featuring John Goodman and Bill Murray, was the biggest hit. Continue reading Amazon to Release First Original Series for Video Streaming

Vince Gilligan, the creator of the Emmy-winning series “Breaking Bad,” told BBC in a recent interview that he attributed the show’s following in part to illegal downloads. The dramatic final episode was downloaded illegally more than 500,000 times in just 12 hours — the show’s most pirated episode, according to Variety. But Gilligan also says those downloads negatively affected the people who worked on the show and earned them less money as a result. Continue reading ‘Breaking Bad’ Creator Credits Illegal Downloads for Popularity

San Francisco-based TV guide startup Digit Media — the company behind the NextGuide personal TV watchlist service — has launched new partnerships with Fox, BBC America and truTV. As part of the deals, the networks will add a Reminder Button to their program websites. By clicking on the button, consumers can register for NextGuide and receive reminder alerts via email or the NextGuide iOS app, letting them know when new episodes are about to air on TV. Continue reading NextGuide Has New Network Partners for TV Show Reminders

Latin American mobile entertainment specialist Movile hopes to compete with Amazon’s FreeTime Unlimited offering and the Netflix Just for Kids UI by targeting children who watch video content on tablets. Movile’s PlayKids TV iPad app launched four months ago in the U.S. The company has now secured rights to shows from PBS, DHX Media, Henson and Televix Entertainment, including “Caillou,” “Super Why!” and “CareBears.” PlayKids will offer children 2-5 years of age up to 30 shows in addition to games and lullabies. Continue reading PlayKids TV App: Movile Announces New Content for Children

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

CBS viewers now have the option for watching new shows on their smartphones and tablets. The network announced that it will make all new episodes of its fall primetime line-up available via its mobile app just eight days after the programs air on TV. In response to app users who expressed concerns regarding limited content, CBS will be offering new and returning primetime titles, in addition to some classic shows. The app will also be available for Android and Windows 8. Continue reading CBS Mobile App Now Offers New Shows Eight Days After Airing

According to a recent Nielsen survey, an increasing number of American consumers are turning to Internet-based streaming video services. The research indicates that 38 percent of those surveyed use Netflix, 18 percent use Hulu and 13 percent use Amazon Instant Video. These numbers all represent increases over the previous year. Additionally, binge-viewing is on the rise, with 88 percent of Netflix users and 70 percent of Hulu Plus users saying they watched three or more episodes of a TV show in a single day. Continue reading Nielsen Study: More Viewers are Accessing Streaming Services

With fall TV premieres just around the corner, networks including ABC, NBC and Fox are offering pilots and new content through outlets such as Hulu, iTunes, Amazon and cable and satellite provided VOD, often prior to the scheduled television broadcasts. Hulu, for example, is already offering episodes of “The Mindy Project,” “Ironside,” “The Goldbergs,” “Trophy Wife” and “Welcome to the Family.” Some shows will also be available on network websites and those of affiliated stations. Continue reading Broadcasters Turn to Additional Screens to Launch New Shows