YouTube Lowers Ad Prices as Viewership Numbers Grow

As Google’s YouTube continues its momentum with over one billion viewers per month, content choices are expanding and the site is attracting more advertisers. However, YouTube is facing competition from other online video sites such as Yahoo. Recently, the site lowered its prices for advertisements, but remains confident as Google CEO Eric Schmidt claims the “the future is now” for YouTube. Continue reading YouTube Lowers Ad Prices as Viewership Numbers Grow

Netflix and DreamWorks Reach Deal for New Cartoon Series

Netflix announced a partnership with DreamWorks Animation this week to create an original cartoon series, to debut on the streaming service in December. The premise will be based on DWA’s upcoming “Turbo,” a movie about a snail who gains the power of super speed. “The Netflix spinoff will be called ‘Turbo: F.A.S.T.,’ which stands for Fast Action Stunt Team,” reports The New York Times. Continue reading Netflix and DreamWorks Reach Deal for New Cartoon Series

Netflix Pursues DreamWorks Animation, No Facebook Integration

  • Netflix is reportedly negotiating for exclusive streaming rights to DreamWorks Animation films.
  • The deal would replace DreamWorks’ contract with HBO (which runs through 2014).
  • DreamWorks reportedly has permission to end its HBO contract early. If it does, it could provide content to Netflix by early 2013.
  • If the deal goes through, it would mark the first time a major studio has licensed content to subscription VOD at the same time (as opposed to after) its pay TV window.
  • In related news (see LA Times link), Netflix will not be including Facebook integration anytime soon in the U.S. (although it will be integrated in Canada and Latin America). This is based on the 1988 Video Privacy Protection Act that requires peoples’ video rental information be kept private. Netflix feels that the law is ambiguous as it relates to Netflix/Facebook, but they’re not taking any chances.