Antitrust Officials Focus on Google’s Advertising Ecosystem

In its antitrust investigation of Google, the U.S. Department of Justice and state attorneys general are looking at whether the Big Tech company engages in “tying,” a practice of bundling products together with the aim of blocking competition. According to sources, the government officials have questioned executives at competing companies about Google’s Network, the division that sells end-to-end digital advertising services, and whether it offers advertisers enticing terms to buy into its complete ecosystem. Continue reading Antitrust Officials Focus on Google’s Advertising Ecosystem

Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

Members of the U.S. Senate and House of Representatives sent a letter to the Federal Trade Commission urging it to investigate how the mobile advertising industry tracks consumers without their knowledge via digital display ads. The covert practice, known as “bidstream” data, enables the collection of sensitive information about consumers that is then packaged and sold by data brokers. Meanwhile, Google released “Ads Transparency Spotlight,” a Chrome extension to inform consumers about how advertisers are targeting them. Continue reading Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

Big Tech Firms Are Thriving in the Midst of Global Pandemic

In the economic crisis generated by the coronavirus pandemic, Big Tech companies like Amazon, Apple, Facebook and Google are thriving. Amazon and Facebook are viewed as essential services, and Apple and Google are working on tools that will help the nation’s state health departments trace COVID-19 infections. While funding for startups shrivels, these companies are hiring. Only months ago, these companies were embattled by regulators and privacy advocates. Now their lobbyists are working to delay California’s new privacy law. Continue reading Big Tech Firms Are Thriving in the Midst of Global Pandemic

Google Chrome to Adopt New Coalition for Better Ads’ Rules

Beginning in August, Google Chrome will block the Internet’s most intrusive ads: long pre-roll video ads that can’t be skipped, mid-roll ads that appear part way through a video, and large display ads covering more than 20 percent of the screen. These ad types will be banned only on short-form videos under eight minutes. Google’s move follows new rules just set by the Coalition for Better Ads (CBA), whose other members include Facebook, the Interactive Advertising Bureau, and the World Federation of Advertisers. Continue reading Google Chrome to Adopt New Coalition for Better Ads’ Rules

Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Google Share of Search Ad Market to Hit 80 Percent by 2018

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

Study: Marketers Losing Billions to Fraudulent Online Ad Traffic

The Association of National Advertisers (ANA) recently conducted a study that found that marketers are continuing to lose money to bots, the computer programs that create fraudulent Web traffic by mimicking human Web browsing habits. Despite efforts to inform marketers about the dangers of bots, the level of fraud remains relatively unchanged from the previous year. The authors of the study estimate that companies could lose more than $7 billion globally this year because of it. Continue reading Study: Marketers Losing Billions to Fraudulent Online Ad Traffic

Streaming Services Luring Viewers from Ad-Based Television

PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television

Amazon Considering a New Ad-Supported Streaming Service?

According to recent news reports, Amazon is planning to launch a new ad-supported streaming service early next year that will be separate from Prime. The ad-supported option could become a significant challenger to streaming services such as Netflix and Hulu, especially if it undercuts the monthly fees of its rivals. Sources indicate that the new service would ultimately serve as a vehicle to attract more subscribers for Amazon Prime. Meanwhile, Amazon has denied plans to offer a new service. Continue reading Amazon Considering a New Ad-Supported Streaming Service?