CES Panel: CMOs Discuss Top Priorities, Trends and Change

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

CES Keynotes to Go Well Beyond Typical Hardware and Devices

The showpiece keynote sessions at the 2015 International CES underscore the scope of industry and breadth of innovation gathering in Las Vegas January 5-9. Of this year’s four featured keynote speakers, two represent leading automobile manufacturers, one is the CEO of a leading tech giant, and only Samsung’s Boo-Keun Yon, opening the show on Monday night at the Venetian’s Palazzo Ballroom, represents what would be considered a typical CES keynote highlighting consumer electronics devices. Continue reading CES Keynotes to Go Well Beyond Typical Hardware and Devices