CES: Keynotes Address 5G, AI, Robotics, Pandemic, Security

CES 2021 was the first-ever all-digital version of the annual confab produced by the Consumer Technology Association (CTA). This year’s show featured nearly 2,000 companies and more than 100 hours of conference programming. Despite its new virtual format, CES offered compelling keynote addresses by top executives from major companies such as AMD, Best Buy, General Motors, Microsoft, Verizon and Walmart who discussed plans for new products, services and business models, in addition to an array of changes underway designed to address a world facing a pandemic. Continue reading CES: Keynotes Address 5G, AI, Robotics, Pandemic, Security

CES: Brands Rethink Entertainment and Trends in Marketing

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing

CES 2020: Two Industry Chiefs Predict the Future of Mobility

Mobility was the focus of a day-long series of panels on Monday, which concluded with a session on the future of mobility, as seen through the eyes of General Motors chief marketing officer Deborah Wahl and Daimler Financial Services president/chief executive Klaus Entenmann. Wahl noted that the definition of mobility has always been “about the freedom to move and experience life on your own terms, via conventional vehicle shopping and ownership.” “We’re rethinking everything about the customer’s experience,” she said. Continue reading CES 2020: Two Industry Chiefs Predict the Future of Mobility

CES Panel: CMOs Discuss Top Priorities, Trends and Change

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

CES Keynotes to Go Well Beyond Typical Hardware and Devices

The showpiece keynote sessions at the 2015 International CES underscore the scope of industry and breadth of innovation gathering in Las Vegas January 5-9. Of this year’s four featured keynote speakers, two represent leading automobile manufacturers, one is the CEO of a leading tech giant, and only Samsung’s Boo-Keun Yon, opening the show on Monday night at the Venetian’s Palazzo Ballroom, represents what would be considered a typical CES keynote highlighting consumer electronics devices. Continue reading CES Keynotes to Go Well Beyond Typical Hardware and Devices