TikTok Is a Hit in India: 400 Million Downloads in Two Years

Although U.S. lawmakers are suspicious of the popular Chinese app TikTok, in India, people are mad for it, particularly those who are young, unemployed and new to the Internet. To stoke the growing enthusiasm, TikTok owner’s ByteDance has pledged to invest $1 billion and build a data center. TikTok India director of sales/ partnerships Sachin Sharma reported that users range from farmers to rich people showing off their Lamborghinis. TikTok is ideal for a market that avoids English and is uncomfortable with search. Continue reading TikTok Is a Hit in India: 400 Million Downloads in Two Years

A Deep Dive into Media & Entertainment in China and India

China and India are the world’s most populous nations. Although most people in the industry know at least a bit about media & entertainment in these countries, an NAB 2019 panel brought in two native experts to paint a fuller, more realistic and even surprising picture. A discussion moderated by Corto founder/chief executive and ETC project lead Yves Bergquist brought together two leading experts: Whistling Woods’ Chaitanya Chinchlikar from India and Dr. Charles Lee from China, both of whom gave in-depth presentations. Continue reading A Deep Dive into Media & Entertainment in China and India

India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

According to App Annie, in 2018 India was the country with YouTube’s biggest audience. As 4G rates in that country are below $2 per month, Indians are now streaming mobile video at rates that are 10 times and billions of hours more per year than in the last three years. Research by global consulting firm Analysys Mason boils that down to 85 gigabytes of data, potentially more than 40 hours of video per month without using Wi-Fi, more than rates in the U.S., China or Japan. The mobile video usage is transforming Indian media. Continue reading India Is YouTube’s No. 1 Audience with 250M Monthly Viewers

China’s Phone Makers Dominate Fast-Growing Market in India

In the last few months, Chinese smartphone brands have begun to dominate sales in India, the world’s fastest growing phone market. Led by Vivo, Chinese phones represented four of the top five phones there in Q4 2016, according to a report by Counterpoint Research, which noted that the move demoted former top-of-the-list Indian phones Micromax and Intex. Samsung is the smartphone manufacturer with the most to lose. Although its phones are still No. 1 in India, its share of sales nationwide lost 5 percent in the last year, now at 24 percent. Continue reading China’s Phone Makers Dominate Fast-Growing Market in India

Amazon’s Global Push Creates Direct Competition with Netflix

Amazon launched its global Prime Video service, pricing it under Netflix to compete in the subscription-video arena. This year, according to Cowen & Co., Amazon is on track to spend more than $3 billion on Prime Video content, compared with $6 billion by Netflix. In addition to its Amazon Studios originals, the program line-up for its international Prime Video offering will include hundreds of movies and TV shows, varying by country. Licensed movies include “Jurassic Park,” “Pulp Fiction,” “Gone Girl” and others. Continue reading Amazon’s Global Push Creates Direct Competition with Netflix

Netflix Chief Exec Tells Conference: “There’s Not Enough TV”

At The New York Times’ DealBook conference, Netflix chief executive Reed Hastings pointed to a broad, sustained growth of consumer spending on entertainment as proof that there is not enough television content currently available. Great content, he said, will find viewers. The bar for quality is rising, he noted further, and said Netflix is maintaining its high standards by working with other production companies. As an example, he pointed to “Narcos,” which was produced with French company Gaumont. Continue reading Netflix Chief Exec Tells Conference: “There’s Not Enough TV”