Streaming Video Services Moving Toward Audience Ratings

Netflix rarely releases viewership numbers, arguing that, because it doesn’t court advertisers, it can safely sit on its own data. That mindset is changing, however, as competition heats up in free ad-supported streaming TV services. Tubi and Viacom’s Pluto TV have released viewership numbers — 20 million for the former and 15 million for the latter — but they don’t use independent measurement firms such as Nielsen or Comscore. Advertisers continue to be wary without such third-party verification. Continue reading Streaming Video Services Moving Toward Audience Ratings

Twitter’s New Content Deals with Univision, WSJ and Others

Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

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Media Outlets See Advertising Boon in Legal Sports Gambling

The Supreme Court’s ruling now permits states to make their own decisions about legal gambling on sporting events. For media and advertising companies, the ruling could also be a boon to their bottom line. With gambling, viewers will want to follow live sports in greater detail, and expanded sports coverage means more advertising dollars. In anticipation of such legalized gambling, media executives are mulling over ideas for programming on their digital platforms that include more stats and betting options. Continue reading Media Outlets See Advertising Boon in Legal Sports Gambling

Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

This week, Turner announced its soon-to-launch service that will allow viewers to watch live sports via subscription and pay-per-game options on web, iOS and Android. Set to go live in April, B/R Live (Bleacher Report Live) plans to provide access to events like “UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross … and others,” reports TechCrunch. Turner bought Bleacher Report in 2012 to cater to millennial audiences.

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Facebook Adjusts Video Strategy to Favor Long-Form Content

Facebook raised the requirements for inserting advertisements in videos posted on its site and is tweaking its News Feed algorithm to favor pages whose videos draw regular viewers. In doing so, Facebook is buoying the value of longer videos and strengthening its Watch service, but both moves are also potentially frustrating for video publishers already concerned with poor financial returns. Producers’ short videos perform well in the News Feed and longer form videos will require them to expend more resources. Continue reading Facebook Adjusts Video Strategy to Favor Long-Form Content

Turner’s Streaming Service to Debut with European Football

Turner Sports is introducing a streaming subscription service to air the Union of European Football Associations’ Champions League and Europa League soccer matches. Although the streaming service doesn’t have a name or price yet, it is scheduled to debut in 2018, when the Time Warner-owned network’s deal for the UEFA matches begins; Turner’s English-language three-year rights is reportedly valued at more than $180 million. Turner Networks joins numerous other traditional media companies launching similar direct-to-consumer digital services. Continue reading Turner’s Streaming Service to Debut with European Football