Netflix will present video podcasts by The Ringer as part of a partnership with Spotify. Content including “The Bill Simmons Podcast,” the movie fan show “The Rewatchables” and true crimecast “Conspiracy Theories” will be part of the lineup, along with The Ringer’s NFL, NBA, Fantasy Football, and F1 auto racing series, joining the Netflix schedule beginning in early 2026. Spotify Head of Podcasts Roman Wasenmüller calls the streaming partnership “a new chapter for podcasting” that will expand discovery, helping creators reach new audiences through Netflix’s global reach. Continue reading Spotify’s Ringer Video Podcasts Will Stream on Netflix in 2026

Spotify is using AI to drive podcast language translation in what sounds like the podcaster’s own voice, which has obvious implications for film and television dubbing. Working with podcast notables including Dax Shepard, Monica Padman and Bill Simmons, Spotify used AI to mimic their voices in Spanish, French and German for several episodes. The proprietary Spotify technology uses OpenAI’s new text-to-speech voice-generation technology as well as its open-source Whisper speech recognition system, which transcribes spoken words into text. The result, Spotify says, is “more authentic” and “more personal and natural” than traditional dubbing. Continue reading Spotify Uses AI to Copy Host Voices for Podcast Translations

Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts

SiriusXM is buying podcast platform Stitcher from the E.W. Scripps Company for $325 million. Scripps purchased Stitcher from Deezer in 2016 for $4.5 million, combining it with Midroll Media, which it bought for $55 million the previous year. Stitcher enables advertisers, creators and publishers to both produce and distribute content. With Stitcher, SiriusXM can now offer original podcasts for listeners. Scripps said Stitcher’s 2019 revenue was $72.5 million, for a compound annual growth rate of 52 percent from 2016 through 2019. Continue reading SiriusXM Ups Its Podcast Profile with the Purchase of Stitcher

Spotify, reporting its Q4 results, revealed that it now has 271 million subscribers, up 31 percent from a year ago, with paying subscribers up 29 percent to 125 million. The company’s overall revenue reached $2 billion, up 24 percent from the previous year, with a gross margin of 25.6 percent. Spotify is still posting operating losses, with Q4’s pegged at $85 million, with its loss per share now at $1.26. Spotify also acquired Bill Simmons’ sports and pop culture website and podcasting network The Ringer. Continue reading Spotify Still Dominates Podcast Space, Acquires The Ringer

Spotify has inked an agreement to promote podcasts in its app and on bus ads, in exchange for the hosts of those podcasts publicizing Spotify on social media and during their shows. “Reply All,” “Pod Save America” and “The Bill Simmons Podcast,” which cover a range of topics from sports to politics, are the three podcasts that have signed on. With this agreement, Spotify is experimenting with putting resources into programming other than music. Apple currently is the leader in podcast subscriptions. Continue reading Spotify Turns to Podcasts to Expand Content, Boost Ad Sales

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth