The Consumer Technology Association (CTA) set “the global stage for innovation” in an all-digital format when CES 2021 opened its four-day run in January. The annual confab shaped up less as a showcase for breakthrough future technology and more as a bellwether for a world massively altered by the COVID-19 pandemic. This year, instead of key product trends to define our media and entertainment industry focus, the ETC@USC team emphasized four dynamics to drive much of the discussion: Adaptation, Change, Snapback and Opportunity. For an examination of these themes, ETC’s CES report is now available online. Continue reading ETC Publishes its Perspective on Consumer Electronics Show

Deepfakes, in which a person in a video is swapped for another person via AI-enabled tools, are on the rise. Deeptrace reported that, between October 2019 and June 2020, the number of deepfakes on the Internet jumped 330 percent, reaching 50,000 at the peak. Deepfakes have been used to place celebrities in embarrassing and inappropriate content, defraud a major energy producer and many other disruptive or criminal uses. Tools to create deepfakes are readily available, and a recent study said deepfakes can reliably fool commercial facial recognition services. Continue reading Study Suggests Deepfakes Fool Top Facial Recognition Tech

The National Security Commission on Artificial Intelligence identified China as the first to challenge U.S. technological dominance since the end of World War II. To counter this potential threat to the United States, the 15-member commission issued a 756-page report urging a $40 billion investment in artificial intelligence research and development to be “AI ready” by 2025. The report also called for the U.S. to stay two generations ahead of China in semiconductor manufacturing. To that end, it suggested a significant tax credit for chip makers. Continue reading National Security Commission on AI Pinpoints Chinese Threat

President Joe Biden is expected to sign an executive order for a 100-day review by the National Economic Council and National Security Council on the manufacturing and packaging of semiconductor chips, with a focus on supply chain blockages that have created shortages. The government review will also examine supply chain issues for other critical goods including minerals, medical supplies and high-capacity batteries. Later this year, supply chain assessments for other critical products will be conducted. Continue reading Biden Administration to Review Semiconductor Supply Chain

Microsoft debuted Viva, a package of tools to enable better employee management including a range of human resources-related software for payroll, tracking employee performance and resources for staff on benefits, career development and other life and work aspects. Chief executive Satya Nadella called the toolset “essential,” adding that “the very best tools and systems” for remote working are crucial in difficult times. During the coronavirus pandemic, Microsoft has seen an earnings boom in cloud-computing, laptops and video games.

Continue reading Microsoft Introduces Its Viva Suite of Remote Working Tools

Rony Abovitz, who stepped down as chief exec of augmented reality company Magic Leap in 2020, is now heading Sun and Thunder, a startup focused on synthetic characters and interactive storytelling made possible by spatial computing. That latter goal leans into the work Abovitz did at Magic Leap to create mixed reality experiences. Abovitz said Sun and Thunder is building its own technology platform, the TREX101, and output isn’t tied to any specific media or platform. Meanwhile, Magic Leap is now headed by former Microsoft executive Peggy Johnson. Continue reading Former Magic Leap CEO Now Building Synthetic Characters

The World Economic Forum (WEF), in partnership with 100+ organizations, debuted its Global AI Action Alliance with the mission to “harness the transformative potential of artificial intelligence by accelerating the adoption of trusted, transparent and inclusive AI systems globally.” Its steering committee includes IBM chief executive Arvind Krishna and International Trade Union Confederation general secretary Sharan Burrow, with multinational organizations OECD and UNESCO. The Alliance is the recipient of $500,000 from a Patrick J. McGovern Foundation $40 million grant to support AI and data projects. According to PwC, AI could contribute $15+ trillion to the world economy by 2030. Continue reading World Economic Forum Introduces Global AI Action Alliance

Samsung Electronics may build an up-to-$17 billion chip manufacturing plant in Arizona, Texas or New York, according to sources, and is reportedly scouting two locations in the Phoenix area, two locations in the Austin vicinity and an industrial campus in New York’s Genesee County. The decision to build in the U.S. hinges on the availability of federal government incentives to balance out cheaper costs and government incentives elsewhere. Samsung’s plant would employ up to 1,900 people and open by October 2022. Continue reading Samsung Looking to Launch Chip Manufacturing Plant in U.S.

Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased. Continue reading CES: Sony Integrates Movie Streaming to Promote Bravia TVs

First announced in November of last year, Sony unveiled a drone at CES 2021 that the company says is the smallest of its kind capable of accommodating a Sony Alpha mirrorless camera for professional photography and producing video projects. While Sony did not reveal pricing or specs, the drone is is said to be shipping sometime this spring. The quadcopter design shown during the all-digital CES featured two landing gear extensions that are designed to retract during flight so they do not get in the way of shooting stills or video. Continue reading CES: Airpeak Drone Designed for Capturing Photos and Video

During CES 2021, Samsung showed upgrades to The Frame, a so-called “lifestyle TV lineup” first introduced in 2017. The Frame now offers a thinner frame and can rotate to landscape and portrait orientations. Last year, Samsung showcased The Sero, its first rotating television, that was social-media friendly and doubled as a smart art display. A more elegant and slimmer version, The Frame is a 43-inch, top-of-the-line model. Netgear’s popular Meural Canvas smart art frames also swivel to offer both landscape and portrait views. Continue reading CES: The Frame TV From Samsung Can Rotate Its Orientation

Panasonic unveiled its flagship JZ2000 OLED TV, following last year’s HZ2000 4K OLED TV. Both feature support for Dolby Vision and HDR10+ but the JZ2000 now supports “ambient-aware” versions of both formats — Dolby Vision IQ and HDR10+ Ambient — which adjust HDR brightness in response to light levels around the TV, especially useful for daytime viewing. The Panasonic JZ2000 also features 360° Soundscape Pro, which supports side-firing speakers for Dolby Atmos, resulting in better support of multidirectional sound. Continue reading CES: Panasonic Debuts New OLED TV with Surround Sound

Microsoft president Brad Smith’s CES keynote balanced Microsoft’s global footprint with the opportunities, challenges and responsibilities of technology, government and people. Smith illustrated these themes with sections on massive data, environmental impact, cybersecurity, privacy, artificial intelligence, regulation, and a call for a 9/11-type commission to protect the future by understanding the threats of the present. Smith wrapped his remarks with the words of John F. Kennedy from 1962 when he said, “Technology has no conscience of its own. Whether it becomes a force for good or ill depends on man.” Continue reading CES: Microsoft Keynote on Promises, Responsibility of Tech

During this week’s CES 2021, Deloitte Consulting principal Dan Littman led an inquiry into how the 5G rollout fared in 2020, with AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman. “5G is a new-generation wireless technology filled with complexity of technology, ecosystems and government requirements,” said Littman. “And 2020 made everything a little more challenging.” He asked Chow and Holcman to describe how 5G has been challenged and/or accelerated during the year. Continue reading CES: Acceleration of Technology, Adoption in 5G’s First Year

Deloitte Consulting principal Dan Littman, AT&T Business chief executive Anne Chow and Qualcomm Technologies senior vice president of engineering Alejandro Holcman discussed current and future 5G use cases and obstacles to deployment during a CES 2021 session. Chow noted her group is seeing “the smart factory of the future,” especially due to sensitivities over human contact and proximity during COVID-19. “Education is similar,” she said. “We’re still heavily virtual and we won’t go [all the way] back to the way it was.” Continue reading CES: AT&T and Qualcomm Executives Discuss 5G Use Cases