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Apple’s New iPhones Set a New First-Weekend Sales Record

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September 29, 2015

Apple broke its first-weekend sales record, after selling 13 million iPhone 6s and 6s Plus phones since Friday. That figure bests the 10 million iPhone 6 and 6 Plus devices sold last year during the first weekend. The increase is likely the result of market selections; this year the new phones were made available in China, one of Apple’s biggest markets, but last year China was not included in the first weekend. The sales figures were in line with some analysts’ expectations. Daniel Ives at FBR Capital projected 13 million in sales, while Gene Munster of Piper Jaffray predicted 12 to 13 million. Continue reading Apple’s New iPhones Set a New First-Weekend Sales Record

Free Shipping and Speedy Delivery a New Focus for Companies

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June 5, 2015

In shipping news, retailers and tech companies continue to compete for consumers’ attention by offering fast and affordable delivery options. While Amazon, Google and others continue their plans for drone delivery — and companies continue to experiment with one- and two-hour delivery in major cities — recent news has surfaced that Apple is teaming with Postmates to offer same-day delivery of Apple Store items, Walmart is developing a new three-day shipping service, and Amazon is introducing free shipping on thousands of smaller goods. Continue reading Free Shipping and Speedy Delivery a New Focus for Companies

Initial Projections Suggest Apple Watch is Beating Expectations

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April 20, 2015

Apple Watch may have surpassed global pre-orders of 2.3 million units last week, according to unofficial figures from KGI Securities analyst Ming-Chi Kuo. The most popular model is the Apple Watch Sport says Kuo, who has an impressive record of predicting sales of Apple devices. If the figures are accurate, they almost double the 1.25-1.5 million in sales projected for the first weekend. Meanwhile, Apple is introducing workshops called ‘Apple Watch Basics’ at its Apple Store locations to show consumers how to use the new wearable. Continue reading Initial Projections Suggest Apple Watch is Beating Expectations

Apple Watch Expected to Increase Foot Traffic in Apple Stores

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April 9, 2015

The highly anticipated Apple Watch will begin shipping April 24, and Apple is hoping for big returns, even if store visitors do not purchase the pricey new wearable. Analysts expect the Apple Watch to draw many curious customers who want to see exactly what a smartwatch entails and whether it is worth the investment. Developers are also anxious to explore the possibilities of a wearable, and Apple received more than 1,000 Apple Watch apps in just four days last week. Continue reading Apple Watch Expected to Increase Foot Traffic in Apple Stores

Google Selects London Location for its First Ever Branded Shop

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March 12, 2015

Google has opened its first branded physical store, with plans to sell the company’s Android phones and tablets, Chromebook laptops and Chromecast TV services. The Google shop is located on Tottenham Court Road in London. While not its first foray into physical locations — Google opened “Chromezones” in U.K. stores in 2011 and “Androidland” in Australian stores — it marks the first time the company is opening a shop under its own name and illustrates how some major online players are exploring new ways to reach consumers. Continue reading Google Selects London Location for its First Ever Branded Shop

Wonderlabs: Google Promotes Devices in Pop-Up Showrooms

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November 19, 2013

Google is opening temporary showrooms in six U.S. cities to display and promote its latest gadgets. Consumers can visit the holiday-themed pop-up stores, dubbed “Winter Wonderlabs,” to check out devices such as the Nexus 7 tablet, Google’s Chromebook laptops and the digital TV receiver Chromecast. The Winter Wonderlab in Canoga Park opened over the weekend. Additional locations include Chicago, New York City, Sacramento, Washington DC, and Paramus, NJ. Continue reading Wonderlabs: Google Promotes Devices in Pop-Up Showrooms

Retail Strategy: Exec Discusses What He Learned Building the Apple Stores

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November 23, 2011
  • Ron Johnson, the new CEO of J.C. Penny and the former SVP of retail for Apple, talks about what he learned building the Apple Stores, the leading U.S. retailer with sales of $5,626 per square foot, nearly double the sales of Tiffany & Co, its closest competitor.
  • People come to the Apple Store for the experience, the most important part of which is the staff. The philosophy is NOT focused on selling, but on building relationships and making the customer’s life better, a model that worked for Apple.
  • “The staff is exceptionally well trained, and they’re not on commission, so it makes no difference to them if they sell you an expensive new computer or help you make your old one run better so you’re happy with it,” explains Johnson. “Their job is to figure out what you need and help you get it, even if it’s a product Apple doesn’t carry. Compare that with other retailers where the emphasis is on cross-selling and upselling and, basically, encouraging customers to buy more, even if they don’t want or need it.”
  • The Apple model is not easy, and has required persistence. The Genius Bar, for example, was not popular in the beginning, but Apple stuck with it as the best way to help customers. “Three years after the Genius Bar launched, it was so popular we had to set up a reservation system,” writes Johnson.

New Apple Store App Enables Online Orders and Self Check-Out

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November 3, 2011
  • Apple’s new retail store app for iOS is expected to launch today, and will include two major features: 1) Online ordering with retail store pick-up, and 2) Self check-out at retail locations.
  • The new services have already started at a number of Apple locations in California and New York City.
  • A customer will be able to order an in-stock product online and pick it up approximately 12 minutes later — skipping lines and registers, then simply picking up and signing for the product.
  • If customers order an item that is not in-stock, they’ll be a given a pick-up date right after the online purchase is completed. All products sent to an Apple store will include free shipping.
  • With self check-out, customers are encouraged to launch the Apple Store app on an iOS device to purchase in-store items. “You scan the product with the camera on your device in the app, click purchase, and it will charge whatever credit card is associated to your Apple ID,” reports BGR.
  • The company expects the new program will generate a 30 percent increase in sales.

Disney Announces Mobile App Toys that Turn the iPad into Virtual Play Mat

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September 28, 2011
  • Disney announced this week its AppMATes Mobile Application Toys that use a sensor on the bottom of each toy, which identifies the object to an iPad app (no cable or Bluetooth connection required) and creates a virtual play mat for exploration and games.
  • “The ‘Cars’ toys are meant to be driven across the top of an iPad, interacting with a downloadable ‘Cars 2’ Appmates app, which lets kids drive around courses, race and complete missions,” explains Engadget. “The app will be offered up as a free download through iTunes, and the cars will run $20 for a two-pack — the different toys unlock different features, according to Disney.”
  • “We have cracked the technology code in changing the way kids play with their toys,” said Sunny Lauridsen, director of digital toys for Disney Consumer Products. “Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app.”
  • According to the press release: “Each toy unlocks different features and content within the app specific to the character, allowing kids to come back over and over to enjoy an imaginative, open-ended play experience using the Appmates toys. Fans can download and test the app by simply using their fingers to drive a virtual car through the world, but the play experience is optimized to come to life with the Appmates toy vehicles.”
  • The toys will be available in October through the Apple Store, Apple Store online, Disney Stores, DisneyStore.com and national retailers.

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