September 29, 2015
Apple broke its first-weekend sales record, after selling 13 million iPhone 6s and 6s Plus phones since Friday. That figure bests the 10 million iPhone 6 and 6 Plus devices sold last year during the first weekend. The increase is likely the result of market selections; this year the new phones were made available in China, one of Apple’s biggest markets, but last year China was not included in the first weekend. The sales figures were in line with some analysts’ expectations. Daniel Ives at FBR Capital projected 13 million in sales, while Gene Munster of Piper Jaffray predicted 12 to 13 million.
The New York Times reports that, “adding China to the product introduction more than doubled the initial market size, according to Walter Piecyk, an analyst at BTIG Research.”
“Jan Dawson, the chief analyst at Jackdaw Research, said he also expected first-weekend sales to be higher than last year because the period for ordering the new iPhones before their sale date was longer than that for the previous generation of the device.”
As they’ve done in the past, many shoppers camped out in front of some Apple stores to be the first to get their new iPhones. Store employees handed out water, snacks and umbrellas to customers who braved the 90-degree heat at the Grove mall location in Los Angeles.
“This year, UBS estimates that Apple will sell 78.4 million iPhones in the December quarter, up four million from last year, while FBR predicts the sale of 77 million iPhones,” notes NYT.