Microtargeting Is Under the Microscope for Weaponizing Ads

The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads

Consolidation Is Reducing the Number of Indie Ad Tech Firms

As Google and Facebook lock up their dominance over advertising dollars, smaller ad tech companies are withering. In 2015, according to CB Insights, venture capital financing for these smaller companies peaked at $2.92 billion. This year, the total dollars going to these firms is slated to be half of that number. As a result, the number of smaller independent firms is diminishing, plummeting 21 percent since 2013. LUMA Partners reported that, by Q2 2018, there were only 185 such companies left. Continue reading Consolidation Is Reducing the Number of Indie Ad Tech Firms

Time Inc. and Wochit Partner to Help Publishers Create Videos

Time Inc., which purchased ad tech network and Myspace owner Viant earlier this year, is planning to publish 40,000 pieces of video content in 2016. To help achieve this ambitious goal, Time has partnered with New York City-based Wochit, a startup that helps online publishers produce short videos. Wochit provides pre-licensed content, editing tools and publishing options for social media and mobile platforms. The service analyzes article text and finds related graphics, photos and videos to build a video. Publishers can then add voice-over, music and more. Continue reading Time Inc. and Wochit Partner to Help Publishers Create Videos

CES 2016: Exhibits Spread Out Across 2.4 Million Square Feet

Wear comfortable shoes and drink plenty of water, reads the advice on the CES media advisory. Navigating the record 2.4 million square feet, the equivalent of 50 football fields, is an endurance event. Much like a marathon, CES is best managed with a plan and a pace. The first 36 hours of the conference are filled with media briefings and product announcements that will add important detail to the geographic layout. Today, ETCentric provides you with a general guide of where to find key exhibits. Continue reading CES 2016: Exhibits Spread Out Across 2.4 Million Square Feet