Sony Pictures Television has announced the fall 2013 debut of getTV, a new digital broadcast network that will specialize in classic movies. The network is Sony’s third branded channel in the U.S. and will initially be offered on digital subchannels for Univision-owned affiliates. Sony is reportedly pursuing additional station partners before getTV’s official launch.
“The over the air market provides a significant growth opportunity for our channels business,” said Andy Kaplan, president, worldwide networks, SPT. “We recognize the demand for premium content that appeals to audiences of all ages, which is exactly what getTV will offer.”
The new network is expected to primarily offer titles from Sony’s library of 3,500+ films, including “Lawrence of Arabia,” “It Happened One Night” and “The Bridge on the River Kwai.”
According to the press release, “getTV will be carried on the digital subchannels on Univision Television Group owned television stations in 24 markets, including 17 of the top 20 DMAs. These DMAs account for 44 percent of all U.S. television households, representing more than 50 million homes.”