Smartphones have had a significant impact on Internet radio usage, which has increased more than 30 percent in the past year.
“The weekly usage of Internet radio (which includes both the online streams of terrestrial broadcasters and streams from pure-play streamers such as Pandora) has increased from 22 percent of Americans 12+ in 2011 to 29 percent in 2012,” Tom Webster of Edison Research wrote on his blog.
“This is a number that we are accustomed to seeing grow bit by bit each year, but this is the largest year-over-year increase we’ve seen since we began tracking this stat in 1998,” he added.
More specifics will be available when Edison and Arbitron release the 20th edition of “The Infinite Dial: Navigating Digital Platforms” in April.
“Smartphones have changed the game here from music as active entertainment choice to music as the quite literal soundtrack to your life,” says Webster.
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