A new CNBC survey suggests that more than half of all U.S. households own at least one Apple product.
“Of the households that own Apple products, they own an average of three, making the overall ownership rate of the American public 1.6 Apple products per household. About 25 percent plan to buy another Apple product in the next year,” reports Mashable.
“The survey shows Apple buyers tend to skew male, young, with higher education and incomes (77 percent of households making $75,000 or more have an Apple product),” adds the post. “If you have kids, the likelihood of being an Apple household grows — 61 percent compared with 48 percent if you don’t.”
CNBC polled 836 Americans during three days in March to conduct the study, and suggests the margin of error is plus or minus 3.4 percent.
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