Netflix Makes New Changes to Distinguish DVD Rentals from Video Streaming

  • Although Netflix isn’t bringing back the dreaded Qwikster concept completely, the company is taking steps to differentiate its DVD-by-mail rental business from its unlimited video streaming service.
  • Some customers can no longer rate and review movies and TV shows on the main Netflix listing anymore. They are instead redirected to the solely-DVD site, “dvd.netflix.com.”
  • The move looks to divide DVD from instant, but separates the reviews for the same movies across two different sites.
  • “Over the last week subscribers have also noticed that searching for titles that are only available for rental as a DVD, won’t show up in the results,” VentureBeat reports. “Instead, search results return unrelated streaming titles. The recommendation interaction between DVDs, unreleased titles, and streaming titles has apparently also been altered.”

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