South Korea-based electronics giant Samsung has released the first TV set to use its new Micro RGB backlight technology. Measuring 115-inches, the 4K TV is being released in the company’s home country priced at roughly $32,300, with plans to hit U.S. shelves next, followed by a global rollout and additional screen sizes. Samsung’s proprietary Micro RGB technology arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size, less than the width of a human hair — behind the panel, enabling precision control over each color. The tech is drawing comments like “game changer” and “makes LED look outdated.”

Teased earlier this year at CES 2025, where Samsung explained that unlike conventional LED TVs that use only blue backlighting, its micro-sized backlighting uses red, blue and green light for “the sharpest, deepest and most vibrant colors ever available in an LED display while also reducing power consumption by 20 percent.”

“This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture,” Samsung explains in a news release, noting the AI engine’s sophisticated processes include the Micro RGB Color Booster Pro, which “recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.”

“Another feature, Samsung’s AI Upscaling Pro, boosts low-quality content ‘to near 4K quality,’ powered by Samsung’s Micro RGB AI chip, which has a 2x more powerful NPU, 15 percent faster CPU, and 2.1x faster GPU,” reports SamMobile.

The TV also features HDR10+ Adaptive, a zippy 144Hz refresh rate and HDR10+ Gaming certification.

A 4.2.2-channel speaker array with Dolby Atmos support complements the picture. Other available audio features include “360 Audio (for Galaxy Buds), Active Voice Amplifier Pro, Adaptive Sound Pro, Object Tracking Sound+, and Q-Symphony,” Sam Mobile adds.

The Verge points out that the TV “can also function as a Matter controller, and if you use Philips Hue lights, the TV can sync their color to what’s on screen.”

Samsung isn’t the only one exploring advanced TV imaging, notes The Verge, citing Sony’s General RGB LED backlight technology, “featuring backlight zones made up of red, green, and blue LEDs,” as well as the Hisense 116-inch TriChroma LED TV announced at CES 2025, whose backlighting of individual RGB LEDs is “controlled by a new system the company calls RGB Local Dimming Technology.”