Walmart Bolsters Advertising Business with Vizio Acquisition

Walmart is acquiring Vizio in a deal valued at $2.3 billion. The retail giant is following a template established by Amazon by expanding into entertainment media and connected TV advertising. The majority of Vizio’s growth from the last five years has come from ads on its WatchFree+ platform, which offers more than 260 channels, Walmart said touting a deal point. Vizio’s primary business is manufacturing value-priced TV sets. It also makes soundbars. The deal will instantly vault Walmart into a mix of players including Amazon, Roku, Samsung Ads and Google’s YouTube. Continue reading Walmart Bolsters Advertising Business with Vizio Acquisition

CES: AI Was Everywhere but Not the Only Thing in Las Vegas

Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated CES 2024. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the highlights were next generation displays, including MicroLED and transparent technologies. If a consensus emerged, it is that AI may be everywhere but it isn’t everything. “People at the heart of creativity” was Sony’s CES slogan, yet its people-centered sentiment applied broadly across the show. Continue reading CES: AI Was Everywhere but Not the Only Thing in Las Vegas

CES: Marketers on the Future of the Connected TV Ecosystem

Consumer Technology Association VP of Marketing & Communications Melissa Harrison moderated a CES discussion about the evolution of the connected TV (CTV) from the point of view of marketers. Hisense USA Senior VP of Brand Marketing David VanderWaal noted the pandemic’s impact on TV viewership. “In 2020, 47 percent of people reported watching movies on TVs; in 2023, it’s now 64 percent,” he noted. “More people want to have big screen entertainment.” At digital marketing firm The Trade Desk, Executive VP and CMO Ian Colley reported that 2023 was the “tipping point” for more people watching streaming rather than linear TV. Continue reading CES: Marketers on the Future of the Connected TV Ecosystem

Hisense to Debut ‘World’s Brightest’ 110-Inch TV at CES 2024

The Hisense 110UX TV, a 110-inch diagonal screen said to have 10,000 nits of peak brightness — five times greater than that of the best OLEDs — will make its official debut at the 2024 Consumer Electronics Show in Las Vegas. With more than 40,000 backlight zones for local dimming and high levels of color volume, Hisense says it achieves 95 percent of the BT.2020 color palette, or about 20 percent better than the top OLEDs. Developed on Hisense’s ULED X platform, the preview photo showed it on a console-style stand that appeared to house its own audio system. Continue reading Hisense to Debut ‘World’s Brightest’ 110-Inch TV at CES 2024

Google TV Expands Free Live Channels and Revamps Guide

Google TV is launching a new TV experience with more than 800 free live TV channels across multiple providers as part of the smart TV operating system for Chromecast devices and various TVs. Included are news channels from NBC, CBS, ABC and FOX, along with stations featuring popular shows like “The Walking Dead,” “Westworld” and “Law & Order: SVU.” New streaming channels Tubi, Plex and Haystack News will be integrated and showcased in a redesigned Live tab programming guide. The new content will be positioned alongside Google TV’s existing channel lineup from free streamer Pluto TV. Continue reading Google TV Expands Free Live Channels and Revamps Guide

CES: Show Floor Reveals the Ups and Downs of Tech Trends

Connection, collaboration, and cooperation are three words that underscore almost everything we saw during four days at CES 2023. We anticipated this would not be a show of breakthrough innovations. Instead, we expected innovative ways to use recent advances. In broad categories, AR, haptics, and AI were much in evidence. Interesting light field displays and curved screens caught our eye. There were fewer cars but way more commercial vehicles and components driving “software-defined mobility.” TVs were secondary to connected ecosystems in Samsung and LG’s displays, while creators took center stage for Sony, Canon, and Nikon. Clear across the show, innovation may come from startups but to scale it takes giants. Continue reading CES: Show Floor Reveals the Ups and Downs of Tech Trends

CES: OS-Supplier Roku to Launch Its Own Line of Smart TVs

Roku, whose software the firm claims is used in a third of U.S. TVs, will release its own line of televisions this year. The San Jose-based company, known for its smart TV OS, plans two models: the Roku Select and a higher-end Roku Plus, according to an announcement at CES 2023. Available in 11 models ranging from 24- to 75-inches, the Roku Select and Plus Series TVs will focus on streaming features associated with the brand, with prices ranging from $119 to $999. The new Roku TVs will include access to free live TV, news, and sports, plus popular Roku features like Find My Remote and Private Listening. Continue reading CES: OS-Supplier Roku to Launch Its Own Line of Smart TVs

Google, Amazon Reach an Accord in OS Battle for Smart TVs

Google and Amazon have struck a deal to end simmering hostilities over a battle for control of smart TVs. After a particularly damning report by the Competition Commission of India last week, Amazon announced that TCL — a major player in the drama — will this fall release in Europe two new models equipped with Amazon Fire TV software. The new pax has also paved the way for Amazon to work with consumer electronics companies including Hisense, Xiaomi, and more, who were previously forbidden from using the Amazon OS under Google’s licensing terms. Continue reading Google, Amazon Reach an Accord in OS Battle for Smart TVs

CES: New Ultra Portable Projectors Stand Out at Trade Show

Several ultra portable projectors were on display at CES 2022. Among the more interesting short throw models were products from Anker, Hisense, Samsung and XGIMI, although the show also featured a range of projector types from the likes of BenQ, JVC, Panasonic, Vankyo and ViewSonic. Generating the most buzz in the short throw category was Samsung’s $899 projector, The Freestyle, that can project from 30 to 100 inches and comes equipped with a 1080p HDR-capable view and 360-degree audio. Also drawing media attention was Anker’s upcoming Nebula Cosmos Laser, which comes in 4K ($2,199) and 1080p ($1,599) versions, and is expected to ship by late March. Continue reading CES: New Ultra Portable Projectors Stand Out at Trade Show

CES: Hisense Debuts NextGen Sets, Cars Plan for ATSC 3.0

NextGen broadcast TV, also known as ATSC 3.0, is progressing more rapidly than predicted, with coverage in more than 40 markets that account for approximately 45 percent of the nation’s population, with a summer household target of 75 percent reach, according to Pearl TV, a coalition of U.S. broadcasters fueling the advance. The debut at CES 2022 by Chinese manufacturer Hisense of its first ATSC 3.0 TV sets — joining LG, Sony and Samsung — was well-received, as were showcases for ATSC 3.0 automotive broadcasts and fabless semiconductor firm MediaTek’s steps to hasten market delivery times for new ATSC 3.0 TV sets. Continue reading CES: Hisense Debuts NextGen Sets, Cars Plan for ATSC 3.0

CES: TV, Audio and Drone Tech Make a Splash at Central Hall

ETC’s George Gerba and Don Levy spent Thursday navigating the Las Vegas Convention Center’s Central Hall looking for unique products from major exhibitors at CES 2022 that would be of special interest to the entertainment industry. They found a Hisense ultra-short throw projection TV, a Samsung TV with an adjustment capability that would be useful in-camera as well, Fraunhofer tech for adjusting the volume of dialog separately from other audio in a consumer device, a winged drone with impressive flight duration and speed, and a few other products of note. Continue reading CES: TV, Audio and Drone Tech Make a Splash at Central Hall

CES: An Update on the U.S. Rollout of ATSC 3.0 NextGen TV

ATSC president Madeleine Noland presented a “virtual tour” of NextGen TV at CES 2022, where it is again located in the Las Vegas Convention Center lobby. She revealed that, in addition to three displays showing off NextGen TV’s improved visuals, audio and interactivity, ATSC will also highlight products from Gaian Solutions, LG Electronics, Pearl TV, Samsung, Sony and Sinclair Broadcast Group. She also interviewed three executives on their NextGen launches and other activities from 2021 as well as their upcoming plans for 2022. Continue reading CES: An Update on the U.S. Rollout of ATSC 3.0 NextGen TV

Amazon Ships Its First Fire TV-Branded 4K Smart TV Models

The first Amazon-branded televisions are now available. The Amazon Fire TV 4-Series models start at $370, while the Amazon Fire TV Omni Series — which come Alexa-enabled for voice control — start at $410 for a device marketed as an all-in-one entertainment solution for streaming, subscription TV, gaming, music and more. Amazon’s branded TV launch comes as Comcast throws its hat in the ring with its XClass sets built by Hisense. They join an already vibrant field, with players including Apple, Google, Roku, TCL, Samsung, LG and Vizio competing for market share. Continue reading Amazon Ships Its First Fire TV-Branded 4K Smart TV Models

CES: TV Technologies Takes Center Stage at Annual Confab

The demand for upgraded televisions and streaming content has increased significantly during the coronavirus pandemic. Nielsen reports that streaming services currently account for a quarter of all TV viewing in North America and, according to CES producer the Consumer Technology Association (CTA), consumers upgrading their TVs led to a shipment record for 2020, a trend expected to continue this year. In addition, an Ampere study indicates that the average U.S. household subscribes to four streaming services. CES 2021 showcased a compelling array of TVs and related tech, including 8K, QNED, MicroLED, MiniLED, NanoCell TVs, ATSC 3.0 (NextGen TV), Filmmaker Mode, transparent displays, enhanced game support and more. Continue reading CES: TV Technologies Takes Center Stage at Annual Confab

CES: Sony, TCL Televisions Will Feature Streamer Google TV

During CES 2021, Sony revealed its latest televisions will run Google TV, that company’s newest streaming system. TCL also stated that Google TV would be available in its sets in the U.S. Google TV succeeds Android TV, which can be found on some devices in the U.S., including the Nvidia Shield, TiVo Stream 4K and smart TVs from Sony, Hisense and TCL. Sony added that it had “no concrete plans” to update older Sony TVs running Android TV. TCL said it planned to integrate Google TV in its 8K and MiniLED sets as well as HD and 4K models. Continue reading CES: Sony, TCL Televisions Will Feature Streamer Google TV