E-commerce service eBay has remodeled its mobile app to meet the shopping preferences and habits of its customers. The company is starting with a new app for the iPad available now in anticipation of the holiday shopping season. The iPad app displays a page of curated content that reflects a user’s current and previous item views in addition to a list of recommendations to match user preferences. Collectively, the page is a Pinterest-like display of new items to discover and buy.

“According to the e-commerce company, the mobile experience, particularly in the tablet market, is rapidly becoming the preferred way to shop globally,” reports TechCrunch. “Over 30 percent of U.S. shoppers and 50 percent of users globally are using phones and tablets to pick out ready to buy items instead of bidding on the e-commerce site.”

“A full 59 percent are multiscreen shoppers. This means they are often picking out and saving items on mobile and then buying them later on desktop.”

“The eBay for iPad app is an important step on our journey,” explained RJ Pittman, chief product officer for eBay. “It delivers a better shopping experience for buyers and better merchandising capabilities for sellers.”

The new app aims to combine consumer interests in browsing and discovery. The app was designed to be aesthetically appealing using higher resolution imagery, gesture-based navigation and multitouch screen features.