Microsoft announced it is integrating OpenAI’s DALL-E 2 into its new Microsoft Designer app, as well as its Microsoft Edge browser and the Image Creator tool in its Bing search engine. Microsoft provides cloud computing services to OpenAI and has partnered with OpenAI in AI commercialization efforts including the Azure OpenAI Service, now in preview, and GitHub Copilot. The Designer web app can be used to create designs for posters, presentations, invitations and other graphics that can be printed and used for display or shared on social or business media.

“Microsoft and OpenAI have partnered closely since 2019 to accelerate breakthroughs in AI. We have teamed up with OpenAI to develop, test and responsibly scale the latest AI technologies,” Microsoft CVP of modern life, search and devices Liat Ben-Zur told TechCrunch, adding “we’ll continue to explore solutions that harness the power of AI and advanced natural language generation.”

Microsoft Designer harnesses the power of DALL-E 2 to instantly generate a wide variety of designs. Designer is free during a limited preview period. The site is currently accepting waitlist requests. Once released, the app will be included in Microsoft 365 Personal and Family subscriptions, though the company says it plans to continue offering limited functionality for non-subscribers. Designer was part of the Microsoft 365 presentation at the company’s Ignite conference this week.

Designer will ideate designs using drop-down menus and text boxes for easy customization. “Within Designer, users can choose from various templates to get started on specific, defined-dimensions designs for platforms like Instagram, LinkedIn, Facebook ads and Instagram Stories,” TechCrunch explains, adding that “prebuilt templates are available from the web, as are shapes, photos, icons and headings that can be added to projects.”

Microsoft Image Creator will debut in the coming weeks. On Bing, it will be accessible at bing.com/create or through the Bing Images tab. Edge will feature an Image Creator icon in the sidebar the browser. Image Creator will generate art from given a text prompt, “funneling requests to DALL-E 2, acting like a frontend client for OpenAI’s still-in-beta DALL-E 2 service,” TechCrunch writes.

As with all AI image generators, “Image Creator will soon create images that don’t yet exist, limited only by your imagination,” Ben-Zur told TechCrunch, which reports that the debut of DALL-E 2 and competing products like Stable Diffusion indicate “AI image generators have exploded in popularity.”

OpenAI says more than 1.5 million users have been creating more than 2 million images a day with DALL-E 2, which in September became available without a waitlist.