Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.”

“The streaming giant said it sealed deals with all major holding companies as well as independent media agencies,” writes Deadline, noting that the company declined to share details about ad rates or total revenue and does not reveal that info as a line item in its financials.

In a news post, President of Advertising Amy Reinhard reports DoorDash has signed on as the presenting sponsor for the 2025-26 season of the live show “WWE Raw.”

New to the lineup, the “Untitled Will Ferrell Golf Series,” which stars Ferrell as a fictional golf star, also has “partners on board,” per Reinhard. Netflix ordered 10 episodes of the sports send-up, which also stars Molly Shannon.

“In May, Netflix revealed that its ad tier, which accounts for over 50 percent of new sign-ups in the 12 markets where its available, surpassed 94 million monthly active users,” reports The Wrap. “The company raised the price on the ad tier for the first time in January to $7.99 per month.”

Netflix touted its in-house ad tech platform, which began rolling out in May and is now accessible “in all markets where the ad tier is available,” adds The Wrap.

The company revealed a new programmatic integration with Yahoo DSP that will be available to clients globally in October, and expanded programmatic integration with measurement firm iSpot in the U.S., which now offers attribution measurement in addition to reach and frequency.

The company’s previously unveiled “interactive midroll and pause ad formats incorporating generative AI” will be available by 2026 in all ad-supported markets,” The Wrap says, noting that “the company continues to expect that it will roughly double ads revenue in 2025 as it scales its ad-supported offering.”