A California appeals court upheld most of Proposition 22, the 2020 ballot measure impacting gig workers. The decision — a victory for Uber and Lyft, among the companies spending upward of $200 million to support the measure — overturned a 2021 California Superior Court decision that found the proposition “unenforceable.” The Service Employees International Union, party to the lawsuit challenging Prop 22, is expected to appeal to the California Supreme Court, which may hear or reject the case at its discretion. Either way, that result can then be appealed to the U.S. Supreme Court. Continue reading California Upholds Most of Prop 22 in Win for Gig Companies

Seattle’s City Council has unanimously passed the “Pay Up” bill, designed to improve working conditions and compensation for on-demand gig workers, increasing wages and mileage reimbursement for the region’s app-based labor pool. Beginning in 2023, apps including DoorDash, Grubhub and Uber Eats will be required to pay delivery drivers per-minute and per-mile rates, with the clock ticking the minute the drivers accept an order. Pay Up is the first step in Seattle’s ongoing effort to protect app-based workers, which one councilmember called “one of the fastest growing sectors in our economy.” Continue reading Seattle ‘Pay Up’ Legislation Created to Support Gig Workers

Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the  Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network

Remote, a platform that enables companies to hire and compensate distributed employees, has secured $300 million in a new funding round, raising its valuation to $3 billion and making it one of the biggest HR players in the new world order of distributed workforces. Leading the Series C round is SoftBank Vision Fund 2. The company said funding will be used to build new tools and expand the San Francisco-based company’s geographic reach. Work from remote locations has been becoming more prevalent as a result of the COVID-19 pandemic, priming the market for Remote’s expansion. Continue reading Global Distance Workforce Firm Remote Raises $300 Million

The European Commission took steps last week to require ride-hailing firms and others to classify drivers and couriers as employees, which would entitle them to minimum wage and other legal protections. Should they go into effect, the proposed rules would impact some 4.1 million people, and would make the European Union among the strictest in the world when it comes to protecting so-called gig workers. Uber and others that depend on low labor costs and limited liability are expected to fight the proposal, which must proceed through several legislative steps before being codified as law. Continue reading European Commission Advances New Rules for Big Gig Firms

TikTok is pushing out its Creator Marketplace API, which allows partner firms to optimize campaigns using first-party data and platform integration. The Creator Marketplace aggregates TikTok’s influencers, sharing basic stats that helps them connect with brands that can then mount, manage, measure and track campaigns within the app. The new API takes this to a new level with features including demographic filtering and real-time campaign tracking. Formally debuted in June 2020, Creator Marketplace aggregates TikTok influencers with at least 10,000 followers and 100,000 video views in the last 30 days. Continue reading TikTok Creator Marketplace Connects Brands and Influencers

After being deluged by 75,000+ individual arbitration demands filed by plaintiff’s attorneys on behalf of Echo users, Amazon changed its terms of service to allow customers to file lawsuits. It now faces at least three potential class action suits, one of them brought May 18 that alleges that its Alexa-enabled Echo devices record people without their permission. Arbitration requirements are often inserted in many consumer contracts and the U.S. Supreme Court has repeatedly upheld and underlined the right to mandate arbitration. Continue reading Amazon Quietly Changes Terms of Service to Allow Lawsuits

On May 6, the Biden administration rescinded the “Independent Contractor Rule,” created during the Trump administration, that made it easier to classify gig workers as independent contractors. The Department of Labor stated that withdrawing the rule would “maintain workers’ rights to the minimum wage and overtime compensation protections of the Fair Labor Standards Act.” Labor Secretary Marty Walsh added that the move will “stop the erosion of worker protections that would have occurred had the rule gone into effect.” Continue reading Labor Department Reverses Trump-Era Rule for Gig Workers

In Silicon Valley, some tech companies, investors and venture capital firms are relocating to cities with lower costs and less traffic. Oracle is pulling up stakes in Redwood City, California and heading to Austin, Texas, saying it plans to implement remote-work policies. Hewlett Packard Enterprise is moving its headquarters to Houston, Texas, where Elon Musk, long a Los Angeleno, has also moved. Although the reasons for leaving vary, many relocations seem to have been triggered by rising costs and the COVID-19 pandemic. Continue reading Pandemic, Rising Costs Ignite Tech Exodus From Silicon Valley

California voters overwhelmingly approved Proposition 22, which will allow gig workers for Uber, Lyft, DoorDash and others to remain independent contractors. These three companies created the proposition to exempt them from a state labor law that would require them to treat drivers as employees and pay for healthcare, unemployment insurance and other benefits. Proposition 22 does include a wage floor and some benefits for drivers. San Francisco, headquarters for Uber and Lyft, presented the strongest opposition. Continue reading Passage of California Prop 22 Is Big Victory for Gig Economy

DoorDash, Lyft and Uber executives had already pledged $90 million to back California Proposition 22, exempting them from a new state labor law requiring gig workers to be reclassified as employees. But, said sources, political strategists told them they needed to spend even more to have a chance of passing the measure. Now, as we get closer to the November 3 election, backers have spent almost $200 million. A UC Berkeley poll found only 39 percent of likely voters support the measure and 36 percent are opposed. Continue reading Gig Economy Companies Fight for California’s Proposition 22

The S&P 500 achieved record heights via the 37 percent rise in shares of the Big Five tech companies in the first seven months of 2020. Apple, Amazon, Alphabet, Microsoft and Facebook, the five largest publicly traded companies in the U.S., now account for 20 percent of the entire stock market’s total value. Meanwhile, according to Credit Suisse, all other stocks, fell a combined 6 percent. Apple’s valuation hit $2 trillion, the first U.S. company to do so, and only 21 weeks after its $1 trillion valuation. Continue reading Big Five Tech Companies Dominate the Rise in Stock Market

When the U.S. shut down in March, people went online to shop. Adobe’s Digital Economy Index reported that U.S. e-commerce skyrocketed 49 percent in April, compared to the baseline period in early March. Some e-commerce companies have become stronger during the shutdown. But buying patterns have been volatile, with the latest uptick sparked by government stimulus checks that were sent out April 11. Many experts believe that consumer habits are changing in ways that will continue beyond the threat of the coronavirus. Continue reading Pandemic Shutdown Leading to Major Shifts in E-Commerce

On Wednesday, California Governor Gavin Newsom signed Assembly Bill 5 (AB5), a law that will classify some independent contractors as employees and takes effect January 1. Companies such as Lyft and Uber Technologies, whose employees are among those that might be reclassified, redoubled both their resistance to the law and plans to negotiate again with relevant labor unions. At the same time, these companies are making noise about initiating a ballot-measure campaign to rewrite the standards for independent contractors. Continue reading Gig Economy Companies Responding to New California Law

The California State Assembly gave its final approval, in a 56-to-15 vote, for AB5, a bill that strikes a blow against the gig economy, forcing companies such as Lyft and Uber to treat contract workers as employees. The bill originally passed in the State Senate in a 29-to-11 vote and applies to all app-based companies. Governor Gavin Newsom, who endorsed the bill, is expected to sign it; the law will go into effect January 1. Uber has stated it will do “whatever it takes” to keep their drivers independent contractors. Continue reading California Law Limiting Gig Economy to Take Effect January 1