Intel to Unveil Experimental Neuromorphic Computing System

Intel will debut Pohoiki Springs, an experimental research system for neuromorphic computing that simulates the way human brains work and computes more quickly and with less energy. It will first be made available, via the cloud, to the Intel Neuromorphic Research Community, which includes about a dozen companies (such as Accenture and Airbus), academic researchers and government labs. Intel and Cornell University jointly published a paper on the Loihi chip’s ability to learn and recognize 10 hazardous materials from smell. Continue reading Intel to Unveil Experimental Neuromorphic Computing System

IBM Expands Partnerships to Advance Quantum Computing

During CES 2020 in Las Vegas this month, IBM announced its continued efforts to develop practical applications using quantum computing. The company emphasized the expansion of IBM Q Network, which now includes more than 100 organizations across industries such as air travel, automotive, banking, electronics, energy, health and insurance. IBM announced new collaborations with Anthem, Delta Air Lines, Georgia Tech, Goldman Sachs, Los Alamos National Laboratory, Stanford University, Wells Fargo and Woodside Energy, in addition to a number of government research labs and startups. Continue reading IBM Expands Partnerships to Advance Quantum Computing

All About You: CES Products Highlight Personal Experiences

The display of Sony’s 360 Reality Audio at CES 2020 just might summarize the entire show: a personalized experience in a 360-degree spherical sound field, exactly as intended by artists and creators. Listeners optimize Sony’s object-based spatial audio technology with an app that captures an image and then analyzes their ears. With the app connected to one of the select new Sony headphones and a premium music service such as Deezer, nugs.net, and TIDAL they will hear individual instruments, vocals, and even the audience placed in the sound field. Continue reading All About You: CES Products Highlight Personal Experiences

CES Panel on Transforming Contextual Advertising and Media

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

JPMorgan Intros E-Wallet for Gig Economy, Online Markets

JPMorgan Chase has developed an e-wallet for Airbnb, Amazon, Lyft and the like, to allow them to offer customers virtual bank accounts, car loans and home rental discounts. In doing so, these online marketplaces and gig economy companies will end up spending less on payment processing fees to third parties — including JPMorgan. That might sound counterintuitive, but the catch is that the companies can only avail themselves of the offerings if they let JPMorgan handle all the payment processing and cash exchanges. Continue reading JPMorgan Intros E-Wallet for Gig Economy, Online Markets

Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Industry Group Updates OpenAP Advanced Ad Marketplace

An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Continue reading Industry Group Updates OpenAP Advanced Ad Marketplace

Tech Firms Encourage Others to Join Open Data Initiative

Adobe, Microsoft and SAP announced the Open Data Initiative during last year’s Microsoft Ignite conference with the intent of creating standards that would assist customers in moving their data between the companies’ services more easily. Now the companies are looking to expand the program. At this week’s Adobe Summit in Las Vegas, they demonstrated how Unilever is effectively leveraging a new common data standard. They also announced the formation of a partner advisory council as a first step toward making the Open Data Initiative available to other companies. Continue reading Tech Firms Encourage Others to Join Open Data Initiative

Amazon, National Science Foundation to Further AI Fairness

Amazon is teaming up with the National Science Foundation (NSF), pledging up to $10 million in research grants over the next three years to further fairness in artificial intelligence and machine learning. More specifically, the grants will target “explainability” as well as potential negative biases and effects, mitigation strategies for such effects, validation of fairness and inclusivity. The goal is to encourage “broadened acceptance” of AI, thus enabling the U.S. to make better progress on the technology’s evolution. Continue reading Amazon, National Science Foundation to Further AI Fairness

CES Panel: Confronting the Fear that AI Will Replace Humans

JT Kostman, managing director of applied artificial intelligence at Grant Thornton, is preparing a TED Talk on AI that he may title “Dear Humans: We Mean You No Harm. Love, AI.” In a CES 2019 panel, moderated by Alice.com’s Elizabeth Gore, experts talked about the pain points in integrating AI into today’s world, including the general fear that AI will replace humans in the workforce. Accenture’s North America lead for M&E Lynn McMahon agreed that the buzz of machines taking over the world has risen. Continue reading CES Panel: Confronting the Fear that AI Will Replace Humans

Study Shows Consumers Worldwide Are Warming to AR, VR

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

The Power of Location-Based Settings for AR/VR Experiences

During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Venture Reality Fund Reports on Current VR/AR Landscape

The Venture Reality Fund has released its H2 2017 VR Industry Landscape map and report. The organization has generously posted the map, along with maps of the 1H 2017 European Landscape and Q2 2017 AR Industry Landscape. The VR Fund’s latest report highlights more than 450 companies developing infrastructure, tools, platforms, and applications for the VR/AR ecosystem. An interactive table, which VR Fund co-founder Tipatat Chennavasin began building in 2014, provides details of the companies.  Continue reading Venture Reality Fund Reports on Current VR/AR Landscape

Best Buy and Amazon Testing In-Home Sales Consultations

Best Buy and Amazon are both betting on salespeople who make visits to homes as one potential model for selling more consumer electronics. Best Buy is already testing that theory by hiring hundreds of salespeople in several cities to do just that. The free service is slated to roll out in the U.S. this fall. For Best Buy, getting salespeople in the home is another way to sell more TVs and CE gadgets while increasing business for its Geek Squad, which offers tech installation and repair services for a fee. Likewise, Amazon is expanding its free “smart home consultations” to help promote interest in its smart speakers and related products. Continue reading Best Buy and Amazon Testing In-Home Sales Consultations

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