GoPro Exec Aims to Connect Action Cameras to Cloud Service

As part of its larger effort to become a lifestyle media brand, GoPro is looking to cloud services as an alternative for the increasing amount of content that ends up stuck on SD cards. GoPro founder and CEO Nick Woodman wants to make it easier for users to instantly share photos and video. Although still in early development, the approach would involve uploading footage to a cloud service while the camera charges, where it could be immediately shared or edited. This would eliminate the step of transferring footage from an SD card to editing software.

GoPro_Hero-300x187“GoPro has to build an iTunes type management system that just works with people,” he said. “I didn’t realize that early on as a single guy. As soon as I became a Dad I had no more time to manage the content. We are sort of leaving our customers in a dark forest.”

“Woodman also hinted that there could be a feature where long videos are cut into highlight reels, which if implemented, would facilitate more shared footage and that’s what GoPro wants,” reports TechCrunch. “As an example, he explained that in the future GoPro customers wouldn’t save the recorded footage with a GoPro camera, but rather use the GoPro service to make unique content to share.”

As Woodman envisions it, this is a significant distinction between consumers using GoPro cameras — and simply using GoPro.

Woodman believes people would then view the brand in a completely new way, and the cloud service would help drive camera sales as sharing footage becomes seamless.

In addition, the cloud service could help GoPro learn about its users. “You don’t yet register a camera with GoPro,” Woodman said. “You can, but there isn’t much of a value proposition for you to do so. But when the value proposition is you can register your camera to a cloud account, the amount of data we can get to better serve them will be massive.”

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