GoPro unveiled its new premium content portal that allows content creators to license videos to brands and media companies for a profit, similar to services available through photo communities such as Flickr and 500px. The new platform, designed with the professional in mind, requires that both the seller and buyer apply for content access. Once accepted, users can download files, preview videos, and search for specific content through the portal. Videos start at $1,000 each, and the terms of the license last six months.
The GoPro site describes key features of the licensing in three categories: Discovery, Download and License.
The Discovery portion highlights the ways a user can generate viewership, which includes content merchandising, search and filtering, and video previews. The Download section highlights new features such as Lightbox, which allows video preview sharing. The Download section also describes the ability to download videos, and the ability to watermark content. The License category ensures that only approved agencies have access to content and includes a tracking/reporting feature.
The site describes benefits of the portal, which include having “clear copyright and likeness rights, easy access to creators’ content and organized, efficient, time-saving tools to search, download and preview content to license for use in advertising, news and other media entertainment”
According to TechCrunch, “This service is a big first step in transitioning GoPro from a hardware company into a media brand.”
“Above all, it is yet another way for GoPro to reward its inspirational creator community,” explains the company. GoPro plans to take a portion of the licensing sales, but has yet to reveal how much.
There are already 572 videos available since the portal’s launch, with eight in 4K.