According to CES producer the Consumer Technology Association (CTA), this year’s confab drew more than 170,000 industry professionals to Las Vegas. The show featured 3,800+ exhibitors covering 2.47 million square feet of exhibit space. Attendees represented over 150 nations and 100 delegations, including the first Cuban delegation. More than 6,000 media members attended this time around. The #CES2016 hashtag generated nearly 1.28 million mentions and CTA claims there were 15.2 billion potential social media impressions during CES week.

This year’s Eureka Park Marketplace touted 500 startups, up from 375 the previous year. And for the first time, Uber and Lyft were allowed to operate in Las Vegas.

“At CES 2016 everyone saw that tech is about more than single products and services, it is about improving our world and providing hope for our future,” said CTA president/CEO Gary Shapiro. “It was awe-inspiring to see traditional and non-traditional ‘tech’ industries meet to brainstorm, partner and collaborate on ways to do business and address global issues.”

Early social media calculations suggest that Samsung was the big brand winner during CES. Amobee Brand Intelligence notes that the electronics giant was referenced in 24 percent of CES-related digital content engagement January 6-8. (Amobee’s metric measures engagement across more than 600,000 sites on mobile, video, Web and social platforms.)

Conversations centered on Samsung’s “range of connected devices including the Family Hub Refrigerator, Welt fitness smartbelt and Gear Rink VR controls,” reports The Wall Street Journal.

Surprisingly, Amobee puts Apple in second place at 20 percent of all CES-related digital content. While the company does not participate in CES, many brands featured products compatible with Apple devices and journalists will use Apple gadgets as a point of comparison.

“Sony ranked third over CES’ first three days, with mentions in 14 percent of all CES-related digital content thanks to buzz around its 4K televisions, 4K streaming service Ultra and PlayStation VR,” adds WSJ. “LG was mentioned in 12 percent of all CES-related digital content engagement, while Intel was mentioned 11 percent of the time. Intel was also the brand mentioned in the most CES-related tweets.”

Social monitoring firm Brandwatch tracked more than 1.3 million mentions of CES on social media over seven days. Brandwatch cites Intel and Netflix with the most mentions, followed by Samsung.

Brandwatch found that 68 percent of those discussing CES on social media were male, while “men were more likely to discuss the Internet of Things and drones, whereas women were inspired by 4K TV and wearables,” notes Daily Mail Online. “These were the major trends of this year’s CES, along with virtual reality and smarter, electric and self-driving cars.”

Official CES 2016 attendance figures will be released late this spring. CES Asia will run May 11-13 in Shanghai, China. Next year’s CES is slated for a Vegas return January 5-8, 2017.