January 20, 2021
During CES 2021, LG Display showcased its latest OLED display: a 55-inch screen with 40 percent transparency, up from past transparent LCDs that only reached 10 percent transparency. This OLED display, with built-in Sound Solution technology speakers embedded in the frame, is intended to be placed at the foot of a bed where it can rise up — partially or fully — to show videos while still enabling a view of what’s on the other side. LG is positioning the set as a smart home device, although the company believes the technology has numerous public applications as a next-gen display.
The Verge reports that LG Display believes the transparent OLED screen could also “one day be used in public settings, like in restaurants and on public transportation.”
According to LG Display senior vice president and head of commercial business Jong-sun Park, “transparent OLED is a technology that maximizes the advantages of OLED and can be used in various places in our daily lives, from stores, shopping malls, and architectural interiors to autonomous vehicles, subway trains, and aircraft.” He added that the technology “will grow into a next-generation display that can change the existing display paradigm.”
Samsung and Panasonic have also shown transparent displays at CES, and LG stated last month that “it’s started developing see-through OLED sliding doors for office buildings and commercial spaces.” In 2017, it created a 77-inch curved transparent OLED” for signage or advertising. This latest is the first targeting usage in the home. LG has not released any information as to when it will become a shipping product.
CNET reports that, at CES 2021, LG’s online showroom demonstrated several scenarios for its 55-inch transparent OLED screen in addition to the one at the foot of a smart bed. The screen can also be used as a restaurant partition where it is positioned “between customers and the chef,” allowing the latter to “display menu items or video while people wait for their food, while still allowing viewers to watch the chef at work and maintaining the integrity of a partition.”
It can also be used in a subway train window to “display route information, weather, news and maps at the same time as riders look outside at the view.” CNET notes that Xiaomi sells transparent 55-inch TVs in China for $7,200.
Forget Foldable TVs. Transparent Screens Are the Cool New Tech Trend, CNN, 1/13/21
LG Display’s Transparent OLED Screens and Bendable TV at CES 2021 (Video), Engadget, 1/10/21