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Programming across Multiple Platforms: Is HTML5 Changing the Web?

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November 14, 2011
  • HTML5 is quickly becoming the standard online programming technology, with support from the likes of Amazon, Rovio Entertainment, Pandora, Zynga and various online publications. The trend has also been fueled by browser support from competitors Apple, Google, Microsoft and Mozilla.
  • Last week, Adobe announced it would stop development of the rival Flash format for mobile devices.
  • “HTML5 is a major step forward,” says Netscape creator Marc Andreessen. “HTML5 is going to put power back in the hands of creative people,” adds Silicon Valley investor Roger McNamee.
  • “Some 34 percent of the 100 most popular websites used HTML5 in the quarter ended in September, according to binvisions.com, a blog that tracks Web technologies,” reports The Wall Street Journal. “Resume searches by hiring managers looking for HTML5 expertise more than doubled between the first quarter and the third quarter.”
  • “If you want to be delivering a Web experience around multiple devices, you have to be doing it in HTML5,” explains Danny Winokur, Adobe’s general manager for interactive development.
  • The technology is also being used for media-rich ads and games for social network apps. The article suggests this is only the beginning.

CEA Chief Describes New Era of Sharing Enabled by the Web

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November 14, 2011
  • Gary Shapiro, president and CEO of the Consumer Electronics Association, provides a compelling commentary on America’s ownership culture and the trends that are steering it toward a new shared ownership strategy.
  • “First, America’s declining wealth requires we cut costs where possible,” Shapiro writes in Forbes. The recent credit crunch has impacted purchasing and many young people are more likely to share housing with family or friends than in previous years.
  • “Second, our declining wealth means we need to find creative ways to get the same item or service for less,” he adds, citing examples such as vehicle sharing through ZipCar, emerging bicycle sharing programs, and educational videos shared online.
  • “Third, the Internet allows those with similar needs to connect quickly, easily and efficiently. More, mobile devices, such as smart phones, tablets and the plethora of apps, allow us to share information with each other and with retailers — increasing efficiency and putting together buyers and sellers.”
  • Shapiro explains that the Internet is a powerful tool that helps facilitate sharing and provide access at a lower cost. “After all, sharing is a far more efficient method of resource distribution than owning, and perhaps we will all have ‘more’ in the end.”

Warner Bros. Flixster App adds iPad and iPhone to UltraViolet Offerings

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November 14, 2011
  • The new “Harry Potter” Blu-ray disc will include an UltraViolet download from Flixster, now that Warner Bros. has added a new feature to the UV service.
  • “Today, the updated Flixster app enables users to not only stream movies available on UltraViolet, but also download them to iPads and iPhones, a feature that was missing from Warner’s initial movie releases on UltraViolet,” reports CNET.
  • When fans purchase the three-disc Blu-ray/DVD combo “Harry Potter and the Deathly Hallows, Part 2,” they’ll also have access to a copy they can maintain in the Flixster cloud.
  • Warner Bros. became the first studio to adopt UltraViolet, with its release of “Horrible Bosses” last month. “Warner boasts 21 percent of the DVD market, the largest share of any of the major studios,” indicates the article.

Creativity: Cinematographer Explains the Future of Technology is You

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November 14, 2011
  • DP Art Adams discusses the future of technology and the importance of creative talent behind its use.
  • “Honestly, I’m not so concerned about our technological future: things will always get better, faster and easier over time. My concern is how we, as humans, will relate to technology,” writes Adams. “The last few years have seen a shift in focus from the people to the tools, and that’s a dangerous path to follow.”
  • “As cinematographers we should be selling ourselves on our unique vision and abilities, but instead we often find ourselves selling gear,” he comments regarding what he sees as a disappointing trend.
  • “Somehow the focus must be shifted from the technology back to the people who use the technology, because that’s where all the creativity is.”
  • Adams suggests producers and directors use the same approach that he uses with his own crew: 1) Hire good people who can do their jobs better than you can do their jobs; 2) Tell them what you want; 3) Tell them the parameters (time, budget, etc.); 4) Let them use their creativity and years of experience to solve the problem in their own way; 5) Repeat.

Panel Notes from FoE 5: Crowdsourcing for Producing Media Content

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November 11, 2011

The following are some notable comments from a panel at this week’s Futures of Entertainment conference at MIT.

Panel: “Creating with the Crowd: Crowdsourcing for Funding, Producing and Circulating Media Content”

  • In the pre-production phase, to start a crowd going, you should have fans help you create simple and small ideas. The simple interactions will slowly draw people into the idea. Once they start participating more, then you can move to give them harder tasks — the hardest task/request being funding.
  • Having a community financially invested in a film not only produces funds, but can leverage the community’s time and energy after the film has been released to promote.
  • One of the keys to successful crowdsourced projects is making sure that if you fail, you need to be able to fail fast.
  • When it comes to crowdsourcing, you must find the balance between what you’re asking your crowd to do and what you’re giving them.
  • The success of crowdsourcing demands transparency. There should be a mechanism to let the crowd know how their input has been used. The sense of participation feeds the crowd to continue to participate.
  • Must provide a simple platform for crowds to engage and use.
  • In crowdsourcing there needs to be a person that ultimately decides what goes in to the content. Crowdsourcing isn’t necessarily a democracy, there needs to be a benevolent dictator/editor.
  • Crowdsourcing may become a fad if there are too many projects that are too broad. The more Kickstarter projects there are, for example, the harder it is to support them all. People will ultimately select projects that they are intensely interested in.
  • Who’s the crowd? When the term “crowd” is used, it’s really just an excuse because you don’t know the audience/group’s identity.
  • Right now a vast majority of projects that use the crowd, use it to build funds, or gather ideas. There are very few examples of crowds changing media from the creative aspect.

Speakers:
Mirko Schäfer (Utrecht University, The Netherlands)
Bruno Natal (Queremos, Brazil)
Timo Vuorensola (Wreckamovie, Finland)
Caitlin Boyle (Film Sprout)

Panel Notes from FoE 5: Spreadable Media in a Networked Society

By
November 11, 2011

Here are some key remarks from a panel at this week’s Futures of Entertainment conference at MIT.

Panel: “Spreadable Media: Creating Value and Meaning in a Networked Society”

  • Letting unauthorized content circulate and studying how it’s used and consumed is a great opportunity that no one seems to be taking advantage of.
  • Kickstarter crowdsources funding. The key is that the audience buys into the idea of a film financially. But crowdsourcing doesn’t have to stop there; it could lead to crowdsourcing of casting, SFX, etc… increasing the attachment the public has with a project.
  • A shift from the term viral to spreadable. Viral gives the content a feel of “special,” “hard to do” or “a one-off,” but spreadable allows people to think of producing content that people will want to share and consume.
  • If you start to “pay” the fan for their “free labor” of connecting with your brand, the relationship shifts and is no longer a legitimate serendipitous fan connection.
  • The impression model (number of views) is no longer valid. There is a growing trend to say, “But I can find a few people that are influencers.” However, picking a small group of people to communicate with can be shortsighted. Those small groups may be vocal, but may not know what the masses truly like or want.
  • Massive organizations are set up to hear, very slow to response. Massive organizations aren’t set up for listening. Listening is a very human response; you can’t take the humanity out of communication.
  • Companies need to start thinking about taking a much more service-based attitude. Take for example Dominos: “Our pizza was bad; what can we do to make it better?”
  • Companies are crisis-based, companies must be able to listen to audiences. Media producers have to listen to their audience before a crisis hits.
  • But we have to understand that too much media circulating outside of context can lead to dilution or can be used against the media creator.

Speakers:
Henry Jenkins (University of Southern California)
Sam Ford (Peppercom Strategic Communications)
Joshua Green (Undercurrent)

Epson Moverio: First See-Through 3D Head-Mounted Display

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November 11, 2011
  • Epson Japan announced the Moverio this week, a see-through 3D head-mounted display that the company claims is the first of its kind.
  • “Think of it as a mix of NEC’s transparent HMD Tele Scouter and Sony’s cool 3D OLED head mounted display HMZ-T1, powered by Android OS,” reports TechCrunch.
  • Epson’s Moverio is lower resolution than the Sony HMD, but at 160g is much lighter in weight.
  • “The Moverio supports MPEG-4/MPEG-4 AVC/H.264 video files, including side-by-side 3D images on its 0.52-inch displays with 960×540 resolution,” indicates the post. “It handles AAC and MP3 audio files, too.”
  • The HMD is expected to hit Japanese stores later this month at a price equivalent to $770.

Amazon Purchasing Yap: Possible Siri Rival for the Kindle Fire?

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November 11, 2011
  • In a quiet acquisition deal, Amazon is purchasing Yap, a speech-to-text startup that may find its voice recognition technology in future Kindle products.
  • “Yap is truly a leader in freeform speech recognition and driving innovation in the mobile user experience,” says Paul Grim of SunBridge Partners, which funded Yap in 2008.
  • “Yap’s technology may give Amazon the ability to add voice controls to its tablets capable of understanding far more than the rudimentary commands currently supported by Android software, potentially allowing the company to erode Apple’s dominance,” reports Forbes.
  • Apple has yet to make a move toward installing Siri on its iPad, so Amazon could get a jump start. “If Amazon puts Yap’s technology to good use and releases tablets with intuitive voice recognition in the near future, it may give Android-powered tablets a stronger handhold in the market,” suggests the article.

Tablet Users Lead the Charge in Viewing Video, Prefer iPads over Android

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November 11, 2011
  • According to a new report from analytics service provider Ooyala: “On average, tablet viewers watched videos nearly 30 percent longer than when watching on their desktop.”
  • Additionally, tablet users are twice as likely to watch their videos to the end. “Videos 10 minutes or longer accounted for 56 percent of the time played on tablets and 84 percent played on connected TV devices and game consoles,” indicates the report.
  • ReadWriteWeb adds, “non-traditional TV watching devices such as cord-cutting boxes like Boxee and video game consoles tripled the amount of videos they played during the last quarter, although they still have a minute market share.”
  • And according to results featured on Ooyala’s blog, Apple continues to dominate in this space: “iPads crushed Android tablets in terms of total audience size. iPads accounted for 97 percent of all tablet video plays.”
  • Ooyala’s “VideoMind Video Index” report is available for download from the company’s blog.

Going Retro with the LomoKino: New 35mm Analog Movie Camera

By
November 11, 2011
  • For any old school film fans in our audience, check out the $80 LomoKino analog camera that shoots 144 frames on a single roll of 35mm film (at a frame rate of approximately 3-5 frames per second).
  • “With the LomoKino, you can give your films a sense of style, all the while escaping the megapixel-obsessed society we live in today,” reports Digital Trends. “You can even pair it with the LomoKinoScope so you can watch and enjoy the movies you’ve created.”
  • With HD getting all the attention of late, “it’s nice to see a cool new analog camera enter the fray and represent the colorful, unique, and sometimes blurry world of Lomographic photography.”
  • The LomoKino site features some interesting package deals, including the $150 “Film Noir” bundle: LomoKino & LomoKinoscope, Lomography Lady Grey B&W 400 35mm (Pack of 3), Lomography Lady Grey B&W 400 35mm (Pack of 3) & Lomography Earl Grey B&W 100 35mm (Pack of 3).
  • You can also check out some sample footage on the LomoKino site.

Post Production Trend: Hollywood Turns to India for Special Effects

By
November 11, 2011
  • Hollywood is looking to special effects houses in India to deliver shots for 25-50 percent of what they would spend domestically. PriceWaterhouseCoopers predicts the Indian special effects industry will more than double in size by 2015.
  • Digital Domain is partnering with Reliance MediaWorks, an affiliate of India’s Reliance ADA conglomerate. Lucasfilm is working with India’s Prime Focus for the 3D conversion of “Star Wars: The Phantom Menace.”
  • Indian companies like Crest Animation Studios and DQ Entertainment, meanwhile, have announced projects with Lionsgate Entertainment and France Television.
  • “These days, as much as a third of the budget for major Hollywood films is earmarked for special effects, according to a research report by accounting firm KPMG. The annual amount spent by filmmakers on special effects in the world’s top five markets totals some $1.9 billion,” reports Fortune.

Pandora Targets the Vast Majority Who Pay Little or Nothing for Music

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November 11, 2011
  • Speaking at the GigaOM RoadMap conference this week, Pandora CTO Tom Conrad suggested that more than half of Americans do not pay for music each year, while 40 percent only pay about $15 annually.
  • “Conrad revealed that his company aims to monetize the vast majority of listeners who pay little or nothing per year for music,” reports TechCrunch.
  • “While there are opportunities to build businesses on the 10 percent who are willing to pay more, Pandora plans to focus on monetizing the majority via advertisements. Other music companies might be wise to target the non-paying segment as well.”
  • Pandora is working to expand across multiple areas, including “in the home, the television, the living room, the bedroom, even embedded above the ice maker on your refrigerator,” and in your car.
  • Conrad doesn’t feel threatened by Spotify’s success. “I see Spotify as largely complementary to what Pandora does,” he said. “Spotify’s CEO Daniel Ek says he thinks Spotify is the future of the record store, and that Pandora is the future of radio.”

Hollywood Victory: Judge Orders BT to Block Newzbin2 Filesharing Site

By
November 10, 2011
  • A British judge has ordered BT, the United Kingdom’s largest ISP, to block access to Newzbin2, a website that makes Hollywood content available to its users illegally. The order also made a provision for blocking access even if Newzbin2 moved to another IP address or URL.
  • “The judge backed the argument brought by a coalition of Hollywood studios, including Warner Bros, Paramount, Disney, Universal, Fox and Columbia, which have argued that Newzbin2 has made millions profiting from exploiting other people’s work,” reports The Guardian.
  • This order may set a precedent for blocking of other illegal filesharing websites in the UK.
  • “Securing the intervention of the ISPs was the only way to put the commercial pirates out of reach for the majority of consumers,” said Chris Marcich, president and managing director of MPA Europe. “This move means that we can invest more in our own digital offerings, delivering higher quality and more variety of products to the consumer.”

Adobe Announces Aggressive Focus on HTML5, Abandons Mobile Flash

By
November 10, 2011
  • Adobe will no longer continue to develop its Flash Player for mobile devices. Instead, it will focus its resources on HTML5, according to the company’s blog.
  • “HTML5 is now universally supported on major mobile devices, in some cases exclusively,” writes Danny Winokur, VP and GM, Adobe Interactive Development. “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”
  • Future efforts for Flash on mobile devices will focus on creating native apps with Adobe AIR for all the major app stores.
  • “Did Apple ensure mobile Flash’s demise by preventing it from competing properly? Or did Adobe’s insistence on keeping the format proprietary, complicated by Flash’s alleged performance issues, tie Cupertino’s hands?” asks TIME. “Whatever the case, with Adobe’s mobile development switching to HTML5, all eyes are on the desktop version of Flash, and whether after nearly a decade-and-a-half of use, Adobe will eventually opt to retire it, too.”

Corvair: Is Motorola Poised to Launch an Android-Based TV Controller?

By
November 10, 2011
  • Motorola Mobility has been talking Android-based cable boxes for some time, and now images of a 6-inch Android 2.3 tablet codenamed “Corvair” have leaked.
  • Reportedly “designed for use in the living room,” the device is currently in testing with cable companies.
  • Based on the leaked images, features may include a custom version of Android, IR control, RF4CE (a ZigBee-based RF control protocol), and a high-capacity 4,000mAH battery.
  • According to The Verge: “…the box calls it a ‘dedicated controller,’ but it also seems to show the tablet wirelessly displaying its entire UI on the TV, so we’re guessing it can be used to watch and stream content in addition to serving as a remote control for one of Motorola’s cable boxes.”

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