Motorola Mobility Says More Smartphone Users are Accessing TV Content

By Rob Scott
December 20, 2011

The number of Americans using smartphones to access TV content is on the rise, according to a new study by research firm Vanson Bourne, on behalf of Motorola Mobility.
Survey results suggest the numbers account for nearly a quarter of U.S. consumers — an almost five-fold increase, reports Connected Planet.
Some 9,000 consumers in 16 countries were polled, with results indicating that trends in mobile networking and social media continue to influence TV viewing.
Consumers spend an average of 12 hours online per week and an additional six hours engaged in social media. “The result of this convergence is Social TV with about 60 percent of global respondents saying that they have discussed a program with friends on social networks.”
“With the traditional broadcast TV industry under pressure, and their adoption of new IT infrastructures generally being almost a decade behind telecom, they should be seriously worried by telcos offering TV type services,” comments Connected Planet.

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