U.S. Judge Gives Go-Ahead for Potential Lawsuits Against Facebook

  • Facebook “can be sued by people who claim showing advertisements that their friends ‘like’ violates a California law regarding commercial endorsements,” reports Bloomberg Businessweek.
  • U.S. District Judge Lucy Koh in San Jose has cleared the way for Facebook users to sue the social network over its use of their likenesses in sponsored ads.
  • The case centers on claims regarding sponsored stories, which use the names and profile photos of users who have “liked” a given brand.
  • The judge ruled that plaintiffs could claim they had been economically harmed by the ads, but tossed out a claim that Facebook had unfairly profited from the ads.
  • “We are reviewing the decision and continue to believe that the case is without merit,” wrote a Facebook spokesman in an e-mailed statement.

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