Gracenote to Demo Second-Screen Content Recognition App at CES

  • Gracenote announced it will introduce its second screen content recognition platform at CES.
  • “The company, which became a wholly owned subsidiary of Sony three years ago, aims to compete with similar solutions from Yahoo’s IntoNow and social check-in services like Miso and GetGlue,” according to GigaOM.
  • Similar to IntoNow, the app listens to the program’s audio track to identify and link to program information such as actors, music and products. Gracenote’s technology “makes it possible to identify both on-demand movies as well as live TV content,” explains the post.
  • The company is looking to license its technology to CE manufacturers, broadcasters and developers.
  • Included in the post: Stephen White, president of Gracenote, provides a 2-minute video demo.

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