Television Revolution: Apple Moving Forward with Plan to Re-Imagine TV

  • Apple is reportedly in talks with media companies to move forward with television plans originally envisioned by the late Steve Jobs.
  • “In recent weeks, Apple executives have discussed their vision for the future of TV with media executives at several large companies, according to people familiar with the matter,” reports The Wall Street Journal.
  • Apple is working on a TV that uses wireless streaming. For example, one might watch a program on a TV and continue watching on another device such as a smartphone.
  • Apple has also described future TV technology that recognizes a user across multiple devices. Users could control it using voice and gestures to make TV more personal and easy to use. The company is believed to be working on integrating iCloud so one could watch a saved or purchased program on different devices. A subscription-TV service has also been discussed.
  • The article cites the apps and services offered by the likes of Google and Microsoft as well as cable, satellite and phone companies. “The pace of change puts media companies that make TV shows and program TV channels in a dilemma,” suggests the article. “On one hand, they hope that they can increase their profits by selling new services on new devices. But they are worried that a proliferation of new services could undermine the existing TV business, which brings in more than $150 billion a year in the U.S. in advertising and consumer spending on monthly TV subscriptions from cable, satellite and telecommunications companies.”

No Comments Yet

You can be the first to comment!

Leave a comment

You must be logged in to post a comment.