Mobile Data Tsunami: U.S. Teens Triple their Usage in Q3 2011
By Dennis Kuba
December 19, 2011
December 19, 2011
- While monthly data usage for teens nearly tripled from Q3 2010 to Q3 2011, usage for other age groups doubled.
- Nielsen recently analyzed mobile usage trends among U.S. teens by evaluating 65,000+ cell phone bills. “In the third quarter of 2011, teens age 13-17 used an average of 320MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age group.”
- For teens, messaging is the primary use, averaging seven messages each waking hour. Other data intensive activities for teens include mobile Internet, social networking, email, app downloads and app usage. Interestingly, voice use has declined as messaging is perceived as faster, easier and more fun.
- “Teen females are holding the messaging front, sending and receiving 3,952 messages per month versus 2,815 from males,” reports MacDailyNews.
- The post includes infographics and a link to Nielsen’s “State of the Media: The Mobile Media Report Q3 2011.”
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