Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

In an effort to make a viewer’s video experiences more immersive and interactive, YouTube is testing a new feature that allows viewers to seamlessly switch between camera angles on the videos they are watching. As of now, the feature is only available on a music performance by indie artist and YouTube favorite Madilyn Bailey from a recent YouTube Music Night. However, YouTube is currently accepting inquiries from select YouTube users interested in creating a multi-angle video of their own.  Continue reading YouTube Experiments with Multiple Camera Angles for Videos

Alibaba has reportedly invested $10 million in Ouya, maker of the miniature game console that raised an impressive $1 million in just over 8 hours after launching on Kickstarter. Despite a successful crowdfunding campaign, Ouya has struggled to gain traction in a gaming market dominated by Microsoft, Sony and others. Alibaba already makes its own set-top box, so it appears that the company’s interest in Ouya is geared towards incorporating the game maker’s software and library of games.  Continue reading Ouya Secures $10M Investment from E-Commerce Giant Alibaba

Amazon is looking to build a greater presence on college campuses by working with three universities to run co-branded websites and distribution centers for students on campus. The websites will sell textbooks, student apparel, food and just about anything else one could buy from Amazon. The universities that have agreed to partner with Amazon for the “Amazon Campus” initiative include Purdue University, the University of Massachusetts Amherst and the University of California Davis. Continue reading Amazon Partners with Universities to Deliver Student Savings

A Cupertino-based startup may have finally developed a universal remote that can help manage the growing array of smart home devices. Last month we reported on NEEO and the launch of its Kickstarter campaign, which has since generated more than $1.2 million in pledges. NEEO is an automation system designed to control all the devices in your home. It also features palm recognition technology, which identifies when a specific person is holding the remote to bring up their personalized profile. Continue reading NEEO Universal Remote Simplifies Use of Smart Home Devices

Tom Wheeler, chairman of the Federal Communications Commission, has been working to create new rules to help guarantee net neutrality. Over the last year, a debate has unfolded involving the cable television and telecommunications industries, amongst others, while critics and Internet service providers have pointed to concerns regarding a potential shift toward stronger regulation. Wheeler’s plan, which was revealed yesterday and calls for Internet service to be regulated as a public utility, went even further than some analysts expected. Continue reading FCC Chairman Announces His Plan to Ensure an Open Internet

ARM Holdings has unveiled a new chip that is expected to drastically improve graphics, finally making smartphones fit for high-definition games and videos. The company says that its Cortex-A72 will boost memory performance by 30 percent and graphics speed by 80 percent. With a more powerful chip, ARM is hoping to continue fostering growth in the smartphone industry. The company is also working on technology for the Internet of Things, including smart home devices and smart street lights. Continue reading ARM’s New Chip for Smartphones Increases Processing Power

Kodak announced yesterday that it has secured new supply agreements with the six major Hollywood studios to continue providing motion picture film. Following discussions with production companies, the studios, and film processors — in addition to the lobbying efforts of prominent filmmakers including Christopher Nolan and Quentin Tarantino — Kodak will now continue to supply film stock to 20th Century Fox, Disney, NBCUniversal, Paramount Pictures, Sony Pictures, and Warner Bros. Entertainment. Continue reading Kodak Will Continue Supplying Film Stock to Hollywood Studios

People in need of a ride may eventually get around by Google driverless car, instead of Uber, Lyft, or other recently launched ride-hailing services. Google has reportedly told Uber’s board of the plan to develop a ride-sharing app and launch its own taxi service. This could be devastating for Uber’s business if Google limits the company’s access to Google Maps. If Google can also implement driverless cars, the company might be able to lower prices to the point that Uber cannot compete. Continue reading Google is Building a Ride-Sharing App to Compete with Uber

Fusion, a cable channel aimed at millennials, is relaunching its website to re-imagine its brand and the field of digital journalism. The site will now feature six sections led by some star hires, including alums from The Atlantic, Daily Beast, and Jezebel. ABC and Univision, the two corporate parents of the operation, will use the site as an “innovation lab” to experiment with coverage that interests the coveted millennial demographic, such as more stories that focus on inclusiveness and social justice. Continue reading Fusion’s New Site Plans to Experiment with Digital Journalism

HBO is expected to offer its Web-only subscription service this spring. According to Parks Associates, the move could have an impact on the pay TV business since 17 percent of homes with high-speed Internet indicate plans to subscribe to the OTT service. And while 88 million U.S. households currently have broadband, that percentage potentially represents nearly 15 million subscribers. Following a strong media reaction, Parks followed up by clarifying that the data is a measure of sentiment and placing numbers on potential cord cutters may be premature. Continue reading Parks Research Predicts Early Adopters of HBO Online Service

Hewlett-Packard is reportedly planning to introduce augmented reality and 3D technologies to tablets and laptops to provide consumers with a more immersive mobile computing experience. In addition to interaction between mobile devices and 3D printers, HP intends to bring AR to real-world applications. HP’s Sprout desktop PC, featuring Intel’s 3D RealSense camera, enables scanning and 3D printing. At CES last month, the company also touted its 23.6-inch Zvr virtual reality monitor that projects 3D images. Continue reading HP Developing AR and 3D for Interactive Tablets and Laptops

Facing the growing popularity of phablets, the tablet market experienced its first worldwide decline after multiple quarters of slowing demand. According to Canalys, global tablet shipments fell 12 percent from Q4 2013 to 67 million units in Q4 2014. The end of 2014 also marked the fourth consecutive quarterly loss for Apple’s tablet shipments. In Q4, iPad shipments plunged 18 percent, while Samsung’s tablet shipments fell by 24 percent. Although Amazon and Lenovo had promising seasonal sales, the industry experienced an overall drop in demand. Continue reading Global Tablet Shipments Drop 12 Percent Year-Over-Year in Q4

In just over one week, the Kickstarter campaign for the “Exploding Kittens” card game attracted more than 119,000 backers, breaking the crowdfunding site’s record for the most backers. The campaign, which continues for another two weeks, has raised more than $5.3 million as of press time today. The card sets for the Russian roulette-inspired game will start shipping this summer. The meteoric success of “Exploding Kittens” is unusual because Kickstarter is mainly known for funding tech projects and video games. Continue reading “Exploding Kittens”: New Card Game Breaks Kickstarter Record

Facebook wants to use beacons to test a new service called Place Tips that transmits information about shops, restaurants and landmarks to users nearby. Facebook will begin testing the service in New York City at different shops and city landmarks. Place Tips uses location services to identify when a Facebook user is nearby any one of the designated locations and then pushes content such as photos, reviews and tips about the location directly above a user’s Facebook News Feed. Continue reading Facebook Tests Beacon Tech to Provide Users with Local Info