Electronic Arts, with the debut of “Star Wars Battlefront II” at E3 in Los Angeles this week, plans to abandon the sales of “expansion packs,” which are the maps, quests and other content sold separately for videogames. Instead, it will send customers smaller packs for free, as a way to keep them playing the game, and use microtransactions to sell less expensive virtual goods. The company is basing this switch of sales pipelines on the fact that microtransactions, even in free-to-play mobile games, have garnered billions of dollars. Continue reading EA Switches to Microtransactions for New ‘Star Wars’ Sequel

Facebook is at work on a project that would enable users to control virtual reality and augmented reality experiences telepathically. The company unveiled this research in April at its annual F8 conference, and more details have emerged about a technology that could revolutionize the next era of computing. The technology is, however, a long shot, as both neuroscientists and engineers outside the company are dubious that it can succeed. The solution could be a simple headband, rather than the brain implant some companies propose. Continue reading Facebook Research Aims to Read Minds With Neuroscience

Cisco predicts that online video will be responsible for 82 percent of all consumer IP traffic in 2021, with live video expected to see the fastest rate of growth over the next four years. By comparison, video accounted for 73 percent of Internet traffic last year. Demand is coming from a range of video, including on-demand content from services such as Netflix, webcam viewing and IP VOD. Not surprisingly, Cisco forecasts the amount of bandwidth will grow as more online video is consumed and an increasing number of higher-quality videos are watched. Continue reading Video Will Comprise 82 Percent of All Internet Traffic by 2021

Amazon unveiled its Video Skill API, a new tool set to help content creators turn virtual assistant Alexa into a sophisticated TV remote. With the API, Alexa can search for titles, actors or genres; play or pause media and adjust the volume. Developers can also create their own Alexa commands. It keeps track of enabled services, which means the user won’t need to specify a provider or device or add any extra commands. Alexa already controls Fire TV, but the Video Skill API now opens up those controls to any cable or satellite TV company. Continue reading New Amazon Video API Turns Alexa Into a Remote Control

To boost its efforts in robotics, SoftBank Group is purchasing U.S.-based Boston Dynamics from Alphabet and, as part of the deal, is also buying Schaft, a Japanese bipedal robotics company. Although terms of the deal were not revealed, SoftBank shares rose as much as 7.7 percent in Tokyo trading. According to sources, Google, which had acquired Boston Dynamics in late 2013, decided to sell it when it concluded that the company wouldn’t be likely to produce a shipping product in the next few years. Continue reading Robotics: SoftBank to Buy Boston Dynamics From Alphabet

Journalists routinely purchase libel insurance, but now insurance companies are selling such policies to ordinary citizens. The growth of social media has led to an increasing number of users regularly venting online, and sometimes there are consequences. Musician/actress Courtney Love, for example, spent six years in court accused of libeling her former attorney and later a designer, ultimately paying $780,000 in settlements. Libel insurance costs an average of $33 per month bundled with traditional home or car insurance policies. Continue reading Libel Insurance Policies More Common in Social Media Era

Amazon, Etsy, Kickstarter, Mozilla, Reddit and Y Combinator are planning a “day of action” to oppose the FCC’s plan to undo net neutrality. On July 12, the companies plan to change their websites in various ways to raise awareness of the current efforts to repeal net neutrality, which prohibits ISPs from blocking or slowing websites or charging fees to display content. A recent poll showed that a large percentage of Americans, across all political affiliations, support net neutrality and question the government’s ability to protect Internet access. Continue reading Most Americans Support Net Neutrality, Online Protest Slated

During Game 2 of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers, NBA video producer/editor Anthony Kuzviwanza (known as AK) shot a clip of comedian Dave Chapelle commenting on the game. That clip was part of a short NBA Finals video for Snapchat Shows. AK will be filming similar celebrity shout-outs, clips of players in the locker room and other video for the rest of the NBA Finals. The short videos, aimed at Snapchat’s young demographic, allow the NBA to reach viewers who may not watch its games on TV. Continue reading How the NBA Shoots its Finals for Exclusive Snapchat Shows

MGM-owned pay TV network EPIX is revealing details of its video streaming app being integrated into the 2018 Honda Odyssey, that company’s upgraded fifth-generation minivan. The move is significant because, even as in-car entertainment has become increasingly sophisticated (with Spotify being integrated into many vehicles, for example, and Google developing a version of Android just for cars), mainstream visual entertainment services have not shown up in vehicles until now. Continue reading EPIX Streaming Content Coming to the New Honda Odyssey

In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

At WWDC 2017 this week, Apple debuted its first original series produced for distribution via Apple Music, aimed at its 27 million subscribers. The 10-episode “Planet of the Apps” features Jessica Alba, Gwyneth Paltrow, musician will.i.am and entrepreneur Gary Vaynerchuk. Structured similarly to “The Voice” and “Top Chef,” the show’s judges counsel inventors as they develop apps focusing on shopping, exercise and other services. Apple already produced a spinoff of “Carpool Karaoke” (to launch August 8) and acquired rights to a documentary about music tycoon Clive Davis. Continue reading Apple Launches Its First Original Series: ‘Planet of the Apps’

FoxNext — the gaming, VR and theme park division of 21st Century Fox — is making a move into mobile games with its purchase of Aftershock, a mobile games spinoff of Vancouver-based Kabam, itself purchased by South Korean gaming company Netmarble. With studios in Los Angeles and San Francisco, Aftershock is developing a massive multiplayer mobile strategy game around the blockbuster movie “Avatar” in partnership with director James Cameron’s Lightstorm Entertainment and 20th Century Fox. Aftershock reportedly has two other game titles in development. Continue reading FoxNext Pursues Mobile Gaming With Aftershock Purchase

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Consulting firm PwC predicts a 6.3 percent compound annual growth rate for console video games over the next five years in the U.S., with revenue increasing from $21 billion in 2016 to $28.5 billion in 2021. “That doesn’t include PC games microtransaction revenue, which is expected to grow from $3 billion in 2016 to $4.2 billion in 2021,” reports VentureBeat. PwC also predicts social and casual games will surpass console games this year. Meanwhile, the PwC forecast points to significantly faster growth rates for virtual reality and eSports in the U.S. Continue reading PwC Forecast Points to Growth in Gaming, VR and eSports

The ETC@USC’s Phil Lelyveld gave a presentation on the dark side of AR at Augmented World Expo in Santa Clara on Friday. His goal was to raise awareness of some fundamental issues now, before there is resistance to change from established AR and VR business models. Phil began by describing how the AR and VR landscape is integrally linked to the Internet of Things (it feeds data to the AR/VR experience), artificial intelligence (it will shape the end-user experience and avatar behavior), and to a lesser degree, robotics (the relatable face of the AI). Continue reading Augmented World Expo: ETC Presents the Dark Side of AR