Shadow VR Joins the Competition in Emerging Headset Market

New standalone VR headsets continue to ramp up competition in the emerging tech sector. HTC has introduced its Vive Focus (starting at $599) to additional markets beyond China — including Europe and the U.S. — while launching an SDK and encouraging developers to experiment with its 6DoF controller add-on. This week, it also unveiled an enterprise version of the Vive Focus. Meanwhile, the all-in-one $399 Oculus Quest headset is scheduled to launch by spring of next year. And new to the scene is Shadow Creator’s $399 Shadow VR, which recently launched globally and is the latest of 15 partners to leverage HTC’s Vive Wave platform. Continue reading Shadow VR Joins the Competition in Emerging Headset Market

Mobile Use, Online Shopping and Video Spur Digital Ad Growth

A report from the Interactive Advertising Bureau and PricewaterhouseCoopers shows marketers are spending considerably more on digital advertising due to an increased use of mobile devices, as well as online shopping and greater consumption of video, music and podcasts. Digital advertising ramped up 23 percent to $49.5 billion in the first half of 2018, from $40.3 billion during the same period in 2017. Of that, advertisers spent almost 63 percent ($30.9 billion) on mobile advertising in 2018, compared to 54 percent in 2017. Continue reading Mobile Use, Online Shopping and Video Spur Digital Ad Growth

Facebook Fails to Police Device Makers’ Use of Personal Data

Last month, Facebook admitted that it failed to properly oversee the seven device manufacturers that the company allowed to access personal data of hundreds of million of people in order to build a so-called Facebook Experience. The Silicon Valley company detailed its errors, which was detected by its own government-approved privacy monitor in 2013, in a letter to Senator Ron Wyden (D-Oregon), a privacy advocate and frequent Facebook critic. Meanwhile, Facebook users whose data was compromised have not been alerted. Continue reading Facebook Fails to Police Device Makers’ Use of Personal Data

Switch Pirates Evade Capture, Nintendo Takes on ROM Sites

When a Nintendo Switch game is uploaded before its official release date, the pirates hide the original leaker behind a wall of middlemen, and congratulate themselves online for their cleverness. Nintendo has endured piracy of the highly anticipated “Diablo III” and “Dark Souls: Remastered,” both released by pirates a few days before their official launch. The company has had better luck stopping websites that offer illegal access to retro-games and ROMs, games that are emulated from read-only memory chips. Continue reading Switch Pirates Evade Capture, Nintendo Takes on ROM Sites

VRX 2018: Bridging Entertainment, Enterprise and Technology

The annual VRX Conference & Expo is slated for December 6-7 in San Francisco. The ETC’s Phil Lelyveld will be moderating a panel on the second day, focused on immersive storytelling with panelists including Ted Schilowitz of Paramount, Paul Raphael of Felix & Paul Studios, Bruna Berford of Penrose Studios and Ryan Pulliam of Specular Theory. VRX organizers are gathering a stellar lineup of top companies, execs and investors across entertainment and tech to cut through the hype and get to the heart of what’s really happening in XR. For those interested in attending, enter code ETC15 at registration for a 15 percent discount. Continue reading VRX 2018: Bridging Entertainment, Enterprise and Technology

U.S. Does Not Sign France’s Cyberspace Security Agreement

At the UNESCO Internet Governance Forum, French president Emmanuel Macron issued an initiative to set international Internet procedures for cybersecurity, including revealing tech vulnerabilities. Fifty nations, 90 nonprofits and universities and 130 private corporations and groups have endorsed the “Paris Call for Trust and Security in Cyberspace” — but not the United States. U.S. companies Google, Facebook, IBM, and HP signed on to the agreement, which outlines nine goals but doesn’t bind signatories legally to comply. Continue reading U.S. Does Not Sign France’s Cyberspace Security Agreement

YouTube Chief Executive Rails Against EU Copyright Proposal

The European Union has proposed, in a copyright directive, that platforms, not users, be responsible for copyright infringement. For the second time, YouTube chief executive Susan Wojcicki strongly stated in her blog that her company does not have the technical or financial wherewithal to comply with this portion of the copyright directive, known as Article 13. Wojcicki, the only tech chief thus far to voice opposition, noted that more than 400 hours of video are uploaded to YouTube every minute. Continue reading YouTube Chief Executive Rails Against EU Copyright Proposal

Amazon Confirms Selection of New York and Virginia for HQ2

Seattle-based Amazon finally announced that it has selected two locations for its next major corporate outposts. Referring to the planned sites as headquarters, the company will eventually bring 25,000 employees to both Long Island City in Queens, New York and the Crystal City area in Arlington, Virginia, outside of Washington DC. Amazon also revealed plans to build a third facility in Nashville, Tennessee — an operations facility that will house 5,000 employees. The new headquarters are expected to cost $5 billion in construction and investments. Continue reading Amazon Confirms Selection of New York and Virginia for HQ2

Amazon, Apple Ink Deal to Directly Sell More Apple Products

Amazon inked a deal with Apple to sell more of the tech giant’s products, including the new iPad Pro, iPhone XR, iPhone XS, Apple Watch Series 4, and its Beats headphone line. Amazon will begin listing those products — from Apple-authorized resellers only — in the next few weeks in the U.S., U.K., France, Germany, Italy, Spain, Japan and India. Before this deal, Amazon already directly sold MacBook laptops, Beats headphones and a few other Apple devices. Other products were only available through its third-party resellers. Continue reading Amazon, Apple Ink Deal to Directly Sell More Apple Products

Movies Anywhere Ends First Year with Six Million Downloads

Launched one year ago, Movies Anywhere, a Disney-owned app and service for movies in partnership with 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros., has six million users who have purchased more than 150 million movies. The most watched movie was Disney-Pixar’s “Coco.” Among the six million downloaded apps, Movies Anywhere has 5.8 million user accounts, which have watched 16 million hours in the first year. Although those numbers are miniscule compared to Netflix, they also show robust growth. Continue reading Movies Anywhere Ends First Year with Six Million Downloads

Netflix Plans to Experiment with Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment with Lower Price in Asian Markets

Alibaba Breaks Singles Day Record, But Economy Is Slowing

A recently invented Chinese holiday, Singles Day, posted $1 billion in sales in 85 seconds on November 11, with a gala kickoff event headlined by singer Mariah Carey, model Miranda Kerr and basketball star Allen Iverson. For the holiday, the equivalent to our Black Friday, sales rose 27 percent, nonetheless the slowest annual increase in its 10 year history (last year sales rose 39 percent). Alibaba shares doubled in 2017 but this year are down 16 percent, the result of a slowing economy and U.S. trade tariffs. Continue reading Alibaba Breaks Singles Day Record, But Economy Is Slowing

Advertisers Turn to Nano-Influencers for Authentic Promotion

On the Internet, influencers reach more than one million social media followers, and micro-influencers have the attention of their smaller groups, from tens to low hundreds of thousands. Now we have the so-called nano-influencer (dubbed “nanos”) whose reach can be as small as 1,000 followers. Advertisers are going after those who are willing to advertise products on social media, since their lack of fame makes their product advice seem authentic and they accept free products or a small commission in payment. Continue reading Advertisers Turn to Nano-Influencers for Authentic Promotion

Disney Readies Launch of New Subscription Streaming Service

The Walt Disney Company reported a record profit of $12.6 billion for its fiscal year, due to its hit movies, increased attendance at theme parks and a stabilized ESPN. Now the company is getting ready to introduce a new subscription streaming service that is similar to Netflix. While the rewards of the direct-to-consumer offering are potentially significant, launching such a service will entail expenses in content, technology and marketing. Disney chief executive Bob Iger recently revealed the new service’s name: Disney+. Continue reading Disney Readies Launch of New Subscription Streaming Service

Rabbit Updates Features for More Versatile Social TV Viewing

Rabbit, which lets users watch online videos with friends, is updating its features, adding real-time and delayed viewing among others to the mobile/web platform. Company chief executive Amanda Richardson noted that Rabbit’s ability to “let you watch any video content with anyone, anywhere in the world, at the same time, is unmatched.” The 30-employer Rabbit, launched in 2015, now has 3.6 million monthly active viewers and has experienced a two-time to three-time growth year over year. Continue reading Rabbit Updates Features for More Versatile Social TV Viewing