Bluesky Adds Automated Moderation, Rethinks Web Visibility

Bluesky, the decentralized social media app spun out by Twitter co-founder Jack Dorsey that is poised to become a competitor to that platform’s successor, X, has passed the 2 million users milestone just 10 months after its launch. Although still in private beta, and accessible only through an invite code, Bluesky has been making headlines recently, first for what was criticized as lax content moderation, and also for announcing a public web interface that would allow anyone (and everyone) to view posts by the private network’s members, a policy decision that has reportedly been reversed.

Bluesky “made headlines for issues around content moderation in recent months after it initially didn’t ban a member making death threats, and later didn’t catch that some people were creating accounts with racial slurs in their usernames,” TechCrunch writes.

“Now, the company says through a post from the Bluesky Safety account that it’s launching ‘more advanced automated tooling’ designed to flag content that violates its Community Guidelines. The flagged content can then be reviewed by Bluesky’s moderation team to make a final determination.”

“‘We’ll iterate on this so that mods can review offensive content, spam, etc. without any user seeing it first,’ the post noted,” according to TechCrunch, which says Bluesky is also reactivating a feature that allows users to report their own mislabeled posts, to help the content moderation team correct labels.

Other new features Bluesky is adding include user lists (which are generic lists of users) and moderation lists (allowing users to create lists that allow them to mute or block multiple users at once). Moderation preferences can now also be synched across devices. Additionally, Bluesky is developing a feature that lets users control who can respond to their posts, something X already offers.

“Users will soon be able to limit replies to only people they follow or users on a certain list,” TechCrunch says, noting “this is similar to the existing X feature that lets users limit replies to people they follow, verified accounts, or only those accounts mentioned by name, in addition to the default of ‘everyone.’” Bluesky still lacks some options offered by X, like direct messages, ZDNet wrote in October.

One X feature Bluesky planned to add but nixed last week, according to ReadWrite, was a public Web interface that would make all posts accessible, even those who are not logged in. “Users were worried, not wanting their posts to be made public without the option to private their posts or accounts,” ReadWrite reports, adding that Bluesky responded to those concerns, “although not without a subtle warning that all data shared on the platform is inherently public.”

That could have future ramifications, but at the moment the posts and accounts are walled off from anyone that hasn’t been invited to join.

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