‘Despacito’ Has Become the Most-Viewed Video on YouTube

Puerto Rican singer Luis Fonsi and rapper Daddy Yankee have achieved a notable milestone; the music video for their summer hit single “Despacito” is now the most-watched YouTube video in history. The song reached #1 in May — the first Spanish-language song to do so since “Macarena” in 1996 — and has been atop the Billboard Hot 100 for 12 weeks. Universal Music Latin posted the video in January, which has since been viewed more than 3 billion times, and has surpassed the previous record held by Wiz Khalifa and Charlie Puth for “See You Again” (from the “Furious 7” soundtrack). Continue reading ‘Despacito’ Has Become the Most-Viewed Video on YouTube

Senate Confirms Rosenworcel, Carr as FCC Commissioners

The Senate voted yesterday to confirm Democratic nominee Jessica Rosenworcel and Republican nominee Brendan Carr as new FCC commissioners. The confirmations return the agency to its full strength of five commissioners, following a seven-month gap. The new commissioners will take office as FCC chair Ajit Pai prepares to roll back the net neutrality rules that were passed by the Democratic majority in 2015. The Senate opted to postpone Pai’s reconfirmation; Rosenworcel and Carr were confirmed via voice vote yesterday, and there will be a recorded vote for Pai later this fall. Continue reading Senate Confirms Rosenworcel, Carr as FCC Commissioners

Growing Number of Viewers Are Using Antennas for Free TV

The Consumer Technology Association projects that antenna sales in the U.S. will jump 7 percent to about 8 million units, driven largely by consumers who are accessing HBO, Hulu, Netflix and other services online. While today’s antennas “can be hidden behind a flat TV or hung like a picture frame,” notes The Wall Street Journal, a June survey by the National Association of Broadcasters found that 29 percent of Americans are not aware that television content is available for free. The confusion may linger from the 2009 HD transition, despite the FCC’s efforts to educate the public. While today’s consumer may not think of the older tech as a practical means of saving money, WSJ cites examples of viewers using antennas to watch free local programming. Continue reading Growing Number of Viewers Are Using Antennas for Free TV

Plex Live TV Adds Time-Shifting, Comes to Apple TV, Android

The Plex Live TV service, including its DVR feature, is coming out of beta today and expanding support to include Apple TV and Android devices. The service was originally available for iOS and Android TV platforms, including the Nvidia Shield. In addition to accessing live television programming from within the Plex app, users will be introduced to a new time-shifting feature that enables them to rewind, fast-forward and pause live programs. Plex says that its Live TV and DVR features will be available for Roku and Fire TV platforms next. Continue reading Plex Live TV Adds Time-Shifting, Comes to Apple TV, Android

TV Networks Double Down on Branded Content via Facebook

Research firm ListenFirst Media reports that the number of branded posts across the Facebook pages of broadcast and cable TV networks and shows increased 115 percent from October 2016 to June of this year. Turner’s Adult Swim (“Rick and Morty”), Turner’s truTV (“Impractical Jokers”) and Fox (“Empire”) were the top networks during Q2 in terms of user engagement. According to Variety, “Dan Riess, Turner’s EVP of content partnerships and co-head of Turner Ignite, said a few years ago the company might have simply distributed a marketer’s content on social media ‘as a favor’ — a value-added extension of a TV ad deal. Now, Turner is selling branded content separately for digital.” Continue reading TV Networks Double Down on Branded Content via Facebook

Discovery to Purchase Scripps Networks in $14.6 Billion Deal

Discovery Communications announced it is acquiring Scripps Networks Interactive in a cash-and-stock deal valued at $14.6 billion — or $90 a share (the final deal is expected to be valued around $11.9 billion when including the assumption of $2.7 billion of Scripps’ net debt). The combined company, which will bring together cable properties representing nearly 20 percent of ad-supported pay-TV audiences in the United States, plans to produce 8,000 hours of original programming per year and 7 billion short-form video streams monthly. Continue reading Discovery to Purchase Scripps Networks in $14.6 Billion Deal

Google’s New YouTube TV App Clocks 2 Million Downloads

According to analytics firms App Annie and Sensor Tower, about 2 million consumers have already installed the YouTube TV app, even though it is not yet available in all regions of the U.S. Installs for Google’s new live TV service were evenly split between Android and iOS devices, reports TechCrunch. While download numbers do not necessarily mirror subscription numbers, early consumer interest should draw the attention of competitors, including telcos. YouTube TV is joining a crowded market of companies offering live TV over the Internet. Others include Sling TV, PlayStation Vue, DirecTV Now, Hulu with Live TV, and Comcast’s upcoming Xfinity Instant TV. Continue reading Google’s New YouTube TV App Clocks 2 Million Downloads

Plans Confirmed to Merge Google Play Music, YouTube Red

At the New Music Seminar conference in New York, YouTube head of music Lyor Cohen said the company plans to create a new streaming service by merging Google Play Music and YouTube Red. “Right now, YouTube’s music ecosystem is unnecessarily complicated,” suggests The Verge. “There’s YouTube Red, which removes ads from videos and lets you save them offline, while also giving you access to Google Play Music for free. Then there’s YouTube Music, which anyone can use, but it gets better if you’re signed up for YouTube Red.” The move is meant to simplify the offerings and attract more subscribers. A date has not yet been announced. Continue reading Plans Confirmed to Merge Google Play Music, YouTube Red

New Research Places Roku at Top of Connected-TV Market

According to a new eMarketer study, Roku is now the leading connected-TV device in the U.S. Roku has more users than Amazon Fire TV, Apple TV and Google Chromecast. The research firm estimates that 38.9 million U.S. consumers will use their Roku devices at least once per month this year. Chromecast will follow at 36.9 million users, Amazon Fire TV at 35.8 million, and Apple TV at 21.3 million. Roku is the only one of the four leading brands that is not connected to an affiliated content service and, as a result, has signed agreements with numerous partners. Continue reading New Research Places Roku at Top of Connected-TV Market

Hulu and YouTube TV Data Now Included in Nielsen Ratings

Television measurement leader Nielsen is adding Hulu and YouTube TV to its ratings, the company’s next step toward including more streaming data. So far, Nielsen’s coverage of streaming viewership has largely involved data from TV networks distributing content via digital platforms, such as CBS shows made available on CBS All Access. “This is the first time the biggest digital-first, TV streaming companies have come into the fold in terms of being included in TV ratings,” said Nielsen president of product leadership Megan Clarken. Continue reading Hulu and YouTube TV Data Now Included in Nielsen Ratings

Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Major Jump in Mobile Revenue for Top-Grossing Netflix App

As Netflix continues its subscriber growth (it added 5.2 million subscribers the last quarter), the streaming service’s app has also taken the top spot in revenue earnings. Analytics firm Sensor Tower reports a 233 percent revenue growth to $153 million year-over-year for Q2. “That’s up from the $46 million seen at this same time last year, across both top app store platforms, and on the iOS App Store alone,” notes TechCrunch. “This level of growth puts Netflix far ahead of the average revenue growth across both app stores, which is currently at 56 percent.” Continue reading Major Jump in Mobile Revenue for Top-Grossing Netflix App

Google Expands Its YouTube TV Service to 10 New Markets

On Thursday, Google launched its YouTube TV service in 10 new markets, including Atlanta, Detroit, Houston, Phoenix and Washington D.C. The company says it is now streaming live local programming to more than a third of the U.S. The $35-per-month Internet TV service offers live local feeds from major broadcast networks ABC, CBS, FOX and NBC, in addition to cable networks such as AMC, ESPN, IFC and USA. The new service, which initially launched in April, is now available in 15 U.S. markets. Continue reading Google Expands Its YouTube TV Service to 10 New Markets

CTA Report: CE Industry Growth Is ‘Exceeding Expectations’

The Consumer Technology Association forecasts 3.2 percent growth for the U.S. CE industry this year, for a total estimated $321 billion in retail revenue. For the first time, drones, OLED TV and virtual reality tech are predicted to surpass the $1 billion revenue milestone, according to CTA’s latest “U.S. Consumer Technology Sales and Forecasts” report. Smart home devices, wearables, 4K TVs and voice-controlled digital assistants are among the categories projected to experience significant increases. “Revenue growth in the consumer technology industry is exceeding expectations,” said Gary Shapiro, CTA president and CEO. Continue reading CTA Report: CE Industry Growth Is ‘Exceeding Expectations’

Google Play Movies & TV Now Offers High Dynamic Range

For consumers with an HDR-compatible TV and Chromecast Ultra, Google Play Movies & TV has introduced support for high dynamic range video. A number of video services now support HDR in order to provide richer colors and improved contrast, even though the tech has not made its way to many living rooms yet. While top services such as Netflix, Amazon and YouTube offer HDR video, viewers still need an HDR-ready TV from companies including Hisense, LG, Panasonic, Philips, Samsung, Sony, TCL and Vizio. “People don’t upgrade their television as often as they do other technologies, like smartphones,” notes TechCrunch, “which means broad adoption of HDR in the living room could take years.” Continue reading Google Play Movies & TV Now Offers High Dynamic Range

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