Apple to Expand Hollywood Ambitions with Regional Campus

Apple is expanding its Los Angeles footprint, building new regional headquarters in the northern part of Culver City. Construction is in progress on two adjacent buildings comprising more than 550,000 square feet on a lot flanked by National, Venice and Washington boulevards. Apple says the complex will house teams working on Apple TV+, Apple Music, engineering and artificial intelligence at a site near the new Ivy Station development and Metro Expo Line stop. Apple already has more than 1,500 employees working in a leased 128,000-square-foot Culver City office. 

Apple says the new space will be “mixed use,” but did not provide details on any production studio space that might be part of the development, according to Variety, which reports the two structures will be conjoined via a “shared wall.”

Although Apple has yet to announce subscriber numbers for Apple TV+, the streaming service has far less original content than rivals like Netflix and Hulu. CNBC notes “the service has anecdotally gained some traction, with comedy ‘Ted Lasso’ winning Emmys earlier this year, including Outstanding Comedy Series.”

While no move-in date was provided, as part of Apple’s announced goal of creating 20,000 new U.S. jobs in five years, the company said it expects to have about 3,000 employees in Culver City by 2026.

The new SoCal workspace signals “the company’s continued investment into becoming a major Hollywood player,” according to CNBC. “It also indicates that Apple will continue hiring and expanding in Hollywood.”

As with all its construction projects, Apple says the new complex will be built to environmentally sustainable specs and be powered by 100 percent renewable energy. The company also affirmed it will offer its staff shuttle service, dedicated parking for cyclists and other commuting support.

Apple was reported to have in November 2020 purchased a square block of Culver City property from Venice Pacific Investments for an estimated $162 million. Apple established its first significant Los Angeles presence in 2014 when it purchased the Culver City-based Beats.