Apple to Expand Hollywood Ambitions with Regional Campus

Apple is expanding its Los Angeles footprint, building new regional headquarters in the northern part of Culver City. Construction is in progress on two adjacent buildings comprising more than 550,000 square feet on a lot flanked by National, Venice and Washington boulevards. Apple says the complex will house teams working on Apple TV+, Apple Music, engineering and artificial intelligence at a site near the new Ivy Station development and Metro Expo Line stop. Apple already has more than 1,500 employees working in a leased 128,000-square-foot Culver City office.  Continue reading Apple to Expand Hollywood Ambitions with Regional Campus

More Brands Consider TV/Film Sponsorship in COVID-19 Era

One lesser-known story of COVID-19’s impact on the entertainment industry is how brands have turned to filmmaking. “The Day Sports Stood Still,” a documentary about the NBA shutdown, started as an idea that NBA player Chris Paul brought to producer Brian Grazer and his Imagine Entertainment. The documentary, which debuted on HBO and HBO Max, also drew in Nike’s production entity Waffle Iron Entertainment. “The best partnership you can have is a marriage where the themes between the company and the story are aligned,” said Grazer. Continue reading More Brands Consider TV/Film Sponsorship in COVID-19 Era

HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

When COVID-19 hit, Hollywood (and other filmmaking venues) came to a near standstill, with movie theaters closed and productions halted. As DigitalFilm Tree chief executive Ramy Katrib noted, the M&E business is “uniquely unsuited to social distancing.” But Katrib decided to leverage Cinecode, the tools his company built for virtual production, to see if he couldn’t come up with a way to “visualize” safety on the set. At the Entertainment Technology Center@USC, senior consultant Erik Weaver worked with Katrib and beta-tested the result on the live-action short “Ripple Effect.” Continue reading HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis