Apple Envisions iOS as the Future of Business Computing

With the recent introduction of the iPad Pro, Apple is signaling its intent that iOS become the dominant operating system in the enterprise arena. Driven by millennials whose intimate familiarity with iOS comes from growing up with — and spending most of their time with — Apple mobile devices, iOS is poised, believes Apple, to be the operating system that this demographic brings with them as they move into their careers and business lives. Microsoft, among others, is porting hundreds of apps to iOS.

According to Creative Strategies President Tim Bajarin, in a guest column for Re/code, iOS will become the dominant operating system in work and personal spheres within five to seven years, with Windows being of little to no interest to the younger generation.


At a recent launch event, Tim Cook described iPad Pro as “the clearest expression of our vision of the future of personal computing.” Bajarin quotes Cook’s remark to BuzzFeed: “I think that some people will never buy a computer, because I think now we’re at the point where the iPad does what some people want to do with their PCs.”

Microsoft has already made Office available for iOS, and “hundreds of other business class apps are being created for iOS each month.” Even IBM has ported “more than 100 of its enterprise-class mobile management and security tools to iOS.” Because the communication between Mac and iOS is seamless, a user can easily work between both operating systems without a hitch.

Bajarin predicts that, as millennials begin to fill business and enterprise jobs, as well as take over IT management jobs, iOS will complete its takeover of the business market. Steve Jobs was “the master planner” of this strategy, Bajarin writes. “If Apple executes this plan as I think they will, Jobs’s team could dominate the world of personal computing over the next 30 years.”

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