Netflix, which turns 26 years old this year, is looking to advertising, live events and password sharing crackdowns to power its next growth phase. The company’s 232.5 million global subscriber base makes it the world’s No. 1 paid streaming platform, a position it wants to hold, and expand, as it shifts into an era of new management under co-CEOs Ted Sarandos and Greg Peters. At a virtual presentation at Netflix’s first Upfront Wednesday, Sarandos admitted that “we have a long way to go to build scale in advertising,” but said the company intends to focus on improving that share. Continue reading Netflix Plans for Future Growth Include a Focus on Advertising

At its Brandcast Upfront event, YouTube introduced the concept of 30-second unskippable ads for top-performing YouTube content on TVs, drawing comparisons to the linear commercials of old. The company is also starting to test “Pause Experiences,” which are commercials that play on TV screens when viewers pause content. YouTube touted its massive television reach, citing December Nielsen data indicating more than 150 million unique viewers of YouTube and YouTube TV on television sets in the U.S. That data allowed YouTube to claim title to America’s No. 1 most-watched streaming service on TVs. Continue reading YouTube Unveils ‘Unskippable’ 30-Second TV Ads at Upfront

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

Having survived global theater closures due to COVID-19, a Chapter 11 bankruptcy and a change in ownership, MoviePass is back. Informally known as MoviePass 2.0, the company has launched a website for MoviePass Beta that says it is “launching to the public summer 2023.” The resurrection of MoviePass appears well-timed to take advantage of pent-up demand for the moviegoing experience. An August 2022 waitlist, opened for only five days, experienced volume sufficient to crash the server. Prospective subscribers are told to sign up for email advisories of further availability. Continue reading MoviePass Beta Preps for Summer Launch with Limited Tests

Clement Delangue, co-founder and CEO of New York-based Hugging Face, turned a casual invitation to meet with open-source AI stakeholders during a trip to San Francisco into what is being called the “Woodstock of AI.” In a matter of days, the event ballooned to more than 5,000 people hosted at the Exploratorium on March 31. “We just crossed 1,500 registrations for the Open-Source AI Meetup!” Delangue messaged the RSVP list days before the event. “What started with a tweet might lead to the biggest AI meetup in history.” The 8-year-old company is also making headlines for its new HuggingGPT system. Continue reading Hugging Face Rallies Open-Source AI Community at Meetup

Google is launching an Ads Transparency Center. The “searchable hub” rolls out to global users in the coming weeks and lets anyone look up who’s behind an ad, which ads an advertiser ran and where across Google Search, YouTube and the Google Display Network. Additional details are provided for political ads, including the amount spent, number of impressions and any location targeting criteria. In 2020 Google began requiring that advertisers verify their identities, and a year later began letting users access some ad info, but its transparency move follows Facebook’s similar offering, which launched in 2019. Continue reading Google Ads Transparency Center Offers Searchable Ad Data

New York-based Runway is releasing its Gen 2 system, which generates video clips of up to a few seconds from text or image-based user prompts. The company, which specializes in artificial intelligence-enhanced film and editing tools, has opened a waitlist for the new product that will be accessed through a private Discord channel by an audience grown over time. Last year, Meta Platforms and Google both previewed text-to-video software in the research stage, but neither detailed plans to make their platforms public. Bloomberg called Runway’s limited launch “the most high-profile instance of such text-to-video generation outside of a lab.” Continue reading Runway Opens Waitlist for Its Gen 2 Text-to-Video AI System

AMC is switching to tiered ticketing, with premium seats costing more. Sightline at AMC will provide seating priced according to the view of the movie screen, with sections designated Value Sightline, Standard Sightline and Preferred Sightline. AMC chief marketing officer and EVP Eliot Hamlisch said Sightline’s “experienced-based pricing” puts movie ticket sales more in line with the way seats are priced at other entertainment venues, such as those featuring music and sports. Sightline at AMC has launched in select markets and the company expects it to expand to additional AMC and AMC DINE-IN locations through 2023. Continue reading AMC Introduces Movie Ticket Prices Based on Seat Location

BuzzFeed stock jumped last week as news of collaborative efforts with Meta Platforms and OpenAI began circulating. The New York-based digital media firm famous for viral content said it is using OpenAI’s artificial intelligence to enhance lists, quizzes and other content. Meanwhile, a 2022 deal valued at close to $10 million with Meta Platforms is seeing results as BuzzFeed trains creators to expand their online presence and generate content for Meta’s social platforms, including Facebook and Instagram. BuzzFeed shares, which were trading at under $1 through January, rose to $3.87 in after-hours trading on Friday. Continue reading BuzzFeed Eyes a Future Collaborating with Meta and OpenAI

As “right to repair” laws gain traction in states including New York, which passed legislation last year, tech firms are girding to battle back against consumer rights to buy parts and access information about how to implement DIY fixes. Forced obsolescence being part of virtually every hardware manufacturer’s business plan, the rapid pace of device disposal and replacement has proven taxing on the environment, as well as costly for consumers. Some companies are said to design software that performs inadequately with replacement parts, or update software to intentionally degrade product performance with age. Continue reading Tech Firms Push Back as ‘Right to Repair’ Gains Momentum

The U.S. Department of Energy announced that that scientists at a federal research facility have achieved a breakthrough in nuclear fusion that advances the quest to unlock an unlimited energy source. The development, which took place at the Lawrence Livermore National Laboratory in California, was decades in the making, and paves the way for advancements in national defense and the future of clean power. Marking a first, the team at Livermore’s multi-billion dollar National Ignition Facility achieved “scientific energy breakeven,” producing more energy from fusion than the laser energy used to drive it. Continue reading Nuclear-Fusion Breakthrough Points to Clean Energy Future

Japan, once the world’s top producer of computer chips, is seeking to regain its foothold in the manufacture of leading-edge semiconductors. Last month, a consortium of eight Japanese companies formed Rapidus, a foundry the Japanese government hopes will help get the nation on track for advanced chip manufacturing. IBM Research is joining forces with Rapidus, with plans to manufacture IBM’s 2nm technology in fabs that Rapidus is building in Japan, with output expected to commence in the latter half of the decade. Continue reading IBM Teams Up with Rapidus Foundry on Chip Manufacturing

The two individuals who once ran MoviePass have been charged with engaging in a criminal scheme to defraud investors of Helios and Matheson Analytics (HMNY), a publicly traded company based in Florida and New York that invested and then took over the subscription-based movie ticketing service. Ted Farnsworth, former chairman and CEO of MoviePass parent HMNY, and Mitch Lowe, former MoviePass CEO, are each charged with one count of securities fraud and three counts of wire fraud. If convicted, the Florida men face possible prison time of 20 years per count. Continue reading Execs Who Ran MoviePass Charged in Alleged Fraud Scheme

Google Research is touting new advances in artificial intelligence, which can now generate its own code and write fiction, in addition to better text-to-video and language translation. At a New York media event at Google’s Pier 57 office — which opened earlier this year to become the company’s third Manhattan outpost — roughly a dozen projects in various stages of development were on display, with robot learning, LaMDA (language model for dialogue applications) and text-generated 3D images sharing the spotlight with practical AI for things like disaster management, weather forecasts and healthcare. Continue reading Google Shows Off Impressive Range of AI at NY Media Event