Social VR Platforms Proliferate in the Next Digital Land Grab

The typical VR experience is solitary, but an increasing number of companies are exploring the possibility of virtual realty in the context of a social platform. That trend was made clear by Microsoft’s acquisition of AltspaceVR. High Fidelity is an environment that lets users create their own avatars and social worlds, with a marketplace where they can buy avatars and other 3D elements. And vTime, a stationary platform, lets four people at a time engage in fully rendered environments. Continue reading Social VR Platforms Proliferate in the Next Digital Land Grab

Facebook Reveals the Philosophy of New Social VR Platform

As part of Facebook chief executive Mark Zuckerberg’s goal to get one billion people into virtual reality, the company has also targeted social interaction as a potential powerhouse, with avatars communicating in a shared virtual world. This vision is already a reality on the company’s software platform Facebook Spaces, headed by Rachel Franklin, who previously worked on “The Sims.” She recently described her team’s philosophy and how that motivates design choices. She also described Facebook’s most successful VR elements. Continue reading Facebook Reveals the Philosophy of New Social VR Platform

Facebook Aims for One Billion VR Users, Debuts Oculus Go

At Facebook’s annual Oculus Connect developers’ conference, Facebook chief executive Mark Zuckerberg announced a new standalone VR headset and stated that his goal is to get one billion people into virtual reality and ensure that VR is a “force for good.” With the latter comment, Zuckerberg tacitly recognized the tsunami of criticism that Facebook has received for live-streaming suicides and murders, and a recent virtual reality tour of the aftermath of the Puerto Rico hurricane, during which he and an employee reveled in the technology, to the chagrin of viewers. Continue reading Facebook Aims for One Billion VR Users, Debuts Oculus Go

Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Facebook reportedly will spend up to $1 billion on original content through 2018, an investment aimed to fulfill chief executive Mark Zuckerberg’s goal to make the platform “video first.” In doing so, Facebook faces stiff competition from broadcasters such as HBO, Amazon and Netflix, all of which are focused on creating premium video content to capture advertising. Zuckerberg has been opposed to paying for content, but now has said he will do so, although he believes most creators will earn via a revenue-sharing model. Continue reading Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Facebook Testing Business Messaging Tools via WhatsApp

Facebook, which bought WhatsApp for $22 billion in 2014, is now testing two free business tools on the messaging service. WhatsApp Business lets small businesses answer customer questions and send updates; larger businesses can avail themselves of another free tool that plugs in to the WhatsApp platform. Facebook is also debuting verified profiles for businesses on WhatsApp, to distinguish them from individuals. Businesses in Brazil, Europe, India and Indonesia, including KLM Royal Dutch Airlines, are testing the new tools. Continue reading Facebook Testing Business Messaging Tools via WhatsApp

Facebook Takes New Tack by Approving Social App in China

Facebook has made several efforts over the years to encourage China to lift the 2009 block against its social platform and many of its apps. In May, the company approved a photo-sharing app called Colorful Balloons that doesn’t have the Facebook name attached but is similar in look, function and feel to Facebook’s Moments app. According to an unnamed source, a local Chinese company debuted the app without any hint of a Facebook affiliation. China imposes strict censorship on the Internet, including on news websites and apps. Continue reading Facebook Takes New Tack by Approving Social App in China

Facebook Debuts Watch, a Tab for Original Exclusive Videos

Facebook has debuted Watch, a new tab for original and exclusive video content from its partners. Among those offering short episodic series are A&E, Major League Baseball and National Geographic. Facebook’s aim is to increase the amount of time users stay on the site, boosting ad sales whose revenue will be split between content creators, who keep 55 percent, with the rest going to Facebook. Episodes include “My Social Media Life” about Internet celebrity David Lopez and Business Insider’s “Great Cheese Hunt.” Continue reading Facebook Debuts Watch, a Tab for Original Exclusive Videos

Facebook Introduces New Strategies to Combat Fake News

After months of testing, Facebook is launching a “related articles” feature, in another effort to combat fake news without actually taking down those posts. Instead, U.S. users will see links to informative articles on the same topic appended to stories spreading misinformation. The goal is to convince users to hesitate before sharing false news stories, although it does not prevent them from doing so. Facebook is also paying Snopes.com and other fact-checking sites to tag completely false stories as being “disputed.” Continue reading Facebook Introduces New Strategies to Combat Fake News

Facebook Builds Video Chat Device, Refutes ‘Scary’ Bot Tale

Facebook is developing a video chat device for the home that features a touchscreen the size of a laptop’s screen and smart camera technology. The device, in prototype form and being tested in homes, is the first to emerge from the company’s Building 8 lab, and, says chief executive Mark Zuckerberg, is aimed at bringing Facebook users closer. Elsewhere, Facebook squelched a widely reported, hyped-up story that it shut down “creepy” chatbots that were communicating with one another. Continue reading Facebook Builds Video Chat Device, Refutes ‘Scary’ Bot Tale

Facebook Buys AI Startup Ozlo to Improve Virtual Assistant M

Facebook just acquired Ozlo, a small AI startup founded four years ago and based in Palo Alto, California. The social media giant made the purchase in order to improve Messenger’s virtual assistant, dubbed M. Ozlo describes its product as “an index of knowledge about the real world,” which implies that a user could ask questions and receive answers about a wide range of topics. The company has 30 employees, and a majority of them will be joining Facebook’s Messenger teams in Menlo Park, California and Seattle, Washington. Continue reading Facebook Buys AI Startup Ozlo to Improve Virtual Assistant M

Facebook Looks to WhatsApp, Video Ads for Future Growth

Facebook reported a 71 percent jump in profits in Q2 this year, even as the company is running out of room for more advertisements on News Feed, its primary source of revenue. Both Facebook and Google, which established the digital platform for ads as dominant, are faced with thinking about what comes next. As reported earlier, Google ads have surged 52 percent on mobile devices and YouTube, but its per-click revenue is down. Facebook is eyeing Messenger and WhatsApp, its two chat apps, for growth. Continue reading Facebook Looks to WhatsApp, Video Ads for Future Growth

Facebook Developing Two Wireless Virtual Reality Headsets

Facebook will debut a cheaper wireless version of its Oculus Rift VR headset in another attempt to bring virtual reality to the masses. The current Oculus Rift costs $400 and must be paired to a $1,000 computer to work properly, whereas Samsung’s Gear VR goes for $130. The new Oculus headset from Facebook, which will sell for a mid-range price of about $200, will also not need to be hooked up to a PC or smartphone. The headset, expected to release in 2018, is aimed at gaming, video and social networking. Continue reading Facebook Developing Two Wireless Virtual Reality Headsets

Facebook Offers New Price Reduction for Oculus Rift Bundle

For the second time this year, Facebook is hoping to jumpstart sales of its Oculus Rift VR headset with a price reduction. Facebook’s Oculus VR unit will offer the Rift, Oculus Touch motion controllers, seven VR games and more as a $399 bundle over the next six weeks. The bundle was earlier offered for $598, which was $200 less than the combined launch prices. According to Jason Rubin, head of content at Oculus, the new bundle price is meant to leverage the increased number of apps and games available for the Rift (700+ today, compared to 400 in March). Continue reading Facebook Offers New Price Reduction for Oculus Rift Bundle

Facebook, Fox Sports Partner to Live Stream UEFA Soccer

Facebook will begin to live-stream more than a dozen UEFA Champions League soccer matches in September via a partnership with Fox Sports. The deal includes double-headers during the group stage, four round of 16 games and four quarterfinal matches. With the Champions League, Facebook adds a high-profile event to its growing lineup of live sports. The social giant is betting that live sports, which draw viewers to comment on social media platforms, will also be appealing to advertisers. Twitter, for example, has already committed to all-day live video programming. Continue reading Facebook, Fox Sports Partner to Live Stream UEFA Soccer

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