Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Technology Giants Envision the Future of Augmented Reality

If Apple, Google, Facebook and Microsoft attain their goal, more of us will soon have our first experiences with augmented reality. These tech behemoths are hiring the talent and spending the money to make it a reality, with the hope that AR headsets will become lighter and sleeker — maybe even contact lenses. The experts note that all of our Internet-connected devices (IoT), paired with the cloud and AI, will dramatically “unlock the spaces around us.” But the potential applications also raise a number of potential privacy issues. Continue reading Technology Giants Envision the Future of Augmented Reality

American Airlines Switching to Satellite-Based Wi-Fi via ViaSat

One hundred new American Airlines Boeing 737 MAX planes, slated for delivery in September 2017, will be outfitted with ViaSat’s satellite-powered Wi-Fi, marking the first time that this Carlsbad, California-based company has cracked the market dominated by the Chicago-based Gogo. American Airlines, the world’s largest carrier, is converting much of its fleet from Gogo’s ground-based Wi-Fi to faster satellite-based technology, but will also use Gogo’s new 2Ku satellite service on 134 Airbus Group aircraft. Continue reading American Airlines Switching to Satellite-Based Wi-Fi via ViaSat

Apple Unveils New Line of Watches, 12-Inch MacBook and More

Details about the Apple Watch were unveiled during Monday’s product event in San Francisco. Preorders for the Apple device will begin on April 10; its availability is scheduled for two weeks later. Offered in 20 models, pricing ranges from $349-$499 for the Sport Edition, $549-$1099 for the Apple Watch, and $10,000+ for the Apple Watch Edition. The company also announced a price reduction for Apple TV; an exclsuive deal with the upcoming HBO Now streaming service; and a redesigned 12-inch, ultrathin, Retina display MacBook. Continue reading Apple Unveils New Line of Watches, 12-Inch MacBook and More

American Airlines and Gogo Roll Out In-Flight Video Streaming

  • American Airlines announced it will roll out Gogo’s in-flight streaming video service to its entire fleet of 767 aircrafts.
  • The service wirelessly streams movies and TV shows from an in-flight library to Wi-Fi-enabled laptops (at $0.99 per TV show and $3.99 per movie).
  • The current slate of 100 movies and TV shows will remain accessible for viewing after the flight has concluded. Customers will have access to the movies for 24 hours and TV shows for 72 hours.
  • The TechCrunch post includes a video demo explaining the service.