Apple Plans to Target New Customers with Larger iPad Screen

Following reports that the upcoming new iPhone will have a bigger screen, Apple may also have an even larger iPad in the works. The new iPad with a 12.9-inch display would dwarf the current models of iPads, which measure 9.7 inches and 7.9 inches diagonally. Tablet sales have been on the decline for the past two quarters, but the iPad remains Apple’s second-biggest product. The larger screen could give the iPad more functionality and appeal for businesses, schools and government customers.

Apple_iPad4-300x208According to Bloomberg, Apple has been working on larger touchscreen devices for over a year. The new iPads are set to start production in early 2015. New versions of the 9.7-inch iPad and the iPad mini are already coming off the production lines, and those devices are expected to be ready in time for the holiday season.

Meanwhile, tablet sales have taken a hit in the last year as the market becomes saturated. Many users are also choosing to buy larger smartphones instead of a tablet. Apple hasn’t released a new model of the iPad since 2013, when the iPad Air made its debut.

Earlier this summer, Apple announced a partnership with IBM to sell its products to businesses. Currently, business customers account for about 16 percent of tablet sales. IDC analyst Jitesh Ubrani believes that businesses, schools and governments will become bigger buyers of tablets in the future.

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