Video-based social network Viddy is gaining traction, after amassing 38 million users in its first 16 months.
Often referred to as the Twitter for videos, Viddy is on the rise thanks to endorsements from celebrities such as Justin Bieber (who is just one of the app’s high-profile investors).
“I’m into Viddy because I can just be me and show my fans the fun parts of my day,” Bieber explains. “I’m big on talking with fans on Twitter and posting pictures on Facebook, but video is another level, and I like watching viddys my fans make for me.”
“Users shoot short video snippets, known as ‘viddys,’ and upload them from their iPhones and other mobile devices for their followers to watch,” explains the Los Angeles Times. “Like tweets, viddys capture everyday moments, with one caveat: They have to be 15 seconds or shorter.”
The network has attracted brands such as General Electric, Southwest Airlines and Diane von Furstenberg to share video messages, as the format allows for concise, engaging content.
Unlike notable Bay Area social heavyweights — including Facebook, Twitter, Pinterest and Instagram — Viddy is headquartered in Los Angeles (Venice Beach).
“We have the ingredients to create what can become the next Twitter, the next YouTube, the next Facebook, and that’s what we’re setting out to do,” says Brett O’Brien, Viddy co-founder and chief exec. “Our ambition is very large.”
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