YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

GlossAi can turn full-length videos — or even whole libraries of video and podcast content —into an array of short clips and posts suitable for dissemination across a wide swathe of outlets. The Israel-based firm has raised $8 million in a seed round as it enters an emerging market in which Adobe and AI startup QuickVid are already playing, but no single app has definitely taken hold. GlossAi has the ability to take a video and automatically generate not only a highlight reel, but also things like 15-second snippets, blog posts (from a transcript), slide decks and more. Continue reading GlossAi Content Propagation App Raises $8M in Seed Round

Pinterest grew Q4 year-over-year revenue by 4 percent, to $877 million, while full year sales jumped 9 percent in 2022 totaling $2.8 billion. The company said that global monthly active users also grew by 4 percent in the three month period ending December 31, to a total of 450 million. CEO Bill Ready emphasized on the earnings call the intent to eventually “make every pin shoppable.” Similar to how it is monetizing still images Pinterest is focusing on making videos “more actionable” by applying what it calls “our computer vision technology.” Continue reading Pinterest Grows Its Active Users, Focuses on Video Shopping

QuickVid is a new AI-driven text-to-video platform aiming for a mass market user base. The tool draws on various generative AI systems to automatically create short-form videos for YouTube, Instagram, TikTok and other platforms. Created by former Meta Platforms programmer Daniel Habib “in a matter of weeks,” QuickVid is quite rudimentary, though Habib says he plans to continue fine tuning and adding features. Unlike Google and Meta have done with their nascent text-to-video systems, QuickVid has bypassed the formalities of research papers and industry previews and jumped directly to a public-facing website. Continue reading QuickVid Uses AI to Create Short Videos from Text Prompts

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing

TikTok is closing in on its downward revised 2022 ad revenue target of $10 billion, according to research firm Insider Intelligence. The ByteDance company had initially projected $12 billion but adjusted the forecast due to a digital advertising downturn that’s affected everyone from Alphabet to Meta Platforms. Despite the hedge, TikTok’s ad haul this year will nearly double that of 2021, and is expected to surpass the performance of Twitter and Snap. However, it still trails advertising on Meta’s Facebook and Instagram, which generated more than $84 billion in the first nine months of 2022 (essentially flat). Continue reading After Doubling Ad Revenue, TikTok Turns to In-App Shopping

YouTube is adding a Live Q&A feature aimed at helping creators to interact with viewers during live streams. Now, when a Q&A starts a prompt will appear pinned to the top of the chat. As viewers begin chatting their questions, creators can select the ones they’re responding to and pin them at the top, too, so participants will know which query is being responded to. The new system brings some organization to what was a sometimes confusing Q&A format, with creators scrolling for questions and participants often clueless as to the context of the response. Continue reading YouTube’s Live Q&A Brings Order to Live-Stream Questioning

With research showing TVs are the biggest growth platform for YouTube Shorts, the streamer is rolling out its purpose-built player for HDTVs worldwide, starting this month. The YouTube Shorts on TV player will work with recent-model smart TVs, game consoles and streaming devices such as Roku and Google’s Chromecast. Users will now see a “Shorts shelf” on the homepage of their YouTube TV app, or the Shorts can be launched directly from a creator’s channel. YouTube Shorts are seen on about 1.5 billion mobile devices monthly, and this move is designed to increase views. Continue reading New YouTube Shorts Feature Is Optimized for HDTV Screens

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

YouTube is beta testing Creator Music, a large catalog of songs creators can browse and purchase for use with their original longform content. YouTube announced the service at its Made on YouTube live event the same week its chief business officer Robert Kyncl was revealed as the incoming CEO of Warner Music Group, effective January 2023. “Creator Music is a new destination in YouTube Studio that gives YouTube creators easy access to an ever-growing catalog of music for use in their long-form videos,” YouTube said, explaining the service offers “affordable, high-quality music licenses.” YouTube also announced that Shorts creators can soon share ad revenue through the platform’s Partner Program. Continue reading YouTube Tests Creator Music, Adds Shorts Partner Program

YouTube Shorts is preparing to unveil a new creator revenue-sharing plan designed to bury TikTok, according to recent reports. YouTube has rewarded creators with more than $30 billion in advertising revenue in the past three years. By contrast, TikTok pays creators not through a percentage of ad revenue, but through a Creator Fund, announced in 2020, that now stands at $2 billion worldwide. YouTube is said to considering for Shorts creators a 45-percent ad revenue share from their clip views in a program more aligned with the 55 percent payout for long-form video creators in its Partner Program. Continue reading YouTube Shorts to Enhance Ad Revenue Sharing for Creators

YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Continue reading Annual YouTube Music Payments Up 50 Percent to $6 Billion

YouTube is laying the groundwork to bring its YouTube Shorts to Google TV and Android TV. While the company’s take on TikTok’s vertically framed, quick-hit content has been enormously successful — racking-up as many as 30 billion views in one day on mobile devices this year — there is as yet no dedicated TV support for the phone-first format. That’s about to change according to reports filtering out of an internal partner event. While the meeting centered on Alphabet’s own smart TV formats, as a content-provider YouTube’s past practices have tended to platform agnosticism. Continue reading YouTube Shorts Will Be Available on Living Room TV Screens

TikTok is launching a new sharing feature that allows TikTok Stories to be published on competing social networks like Facebook and Instagram. The move may increase exposure for TikTok content on Meta Platforms media as the social giant has been taking steps to downgrade recirculated TikTok videos in Reels. Meta recently advised creators it is prioritizing original Reels content on Facebook and Instagram that are programmed to flag third-party watermarks. Piloting since last year, TikTok’s reposting feature recently began rolling out more broadly to TikTok users. Continue reading TikTok Stories Can Now Be Shared via Facebook, Instagram

YouTube Shorts, now two years old, is making a splash with the marketing community, which finds the feed of vertically oriented videos of up to 60 seconds a viable alternative to TikTok content. Creators of YouTube Shorts can add music, hashtags and other features. In June, the company said that of YouTube’s more than 2 billion logged-in viewers watching videos each month, about 1.5 billion of them are also watching YouTube Shorts, a statistic that captured the attention of advertisers and the media by surpassing TikTok’s 1 billion monthly users in five years. Continue reading YouTube Shorts Is a Serious Marketing Challenger to TikTok